Manager, Media Optimization

The Manager will be accountable for executing programmatic media plans using industry-leading media technology platforms. Within this role, you'll take ownership of your clients' programmatic implementation and day-to-day execution. Media Optimization Managers are typically responsible for overseeing the training and day-to-day workload of 1-6 junior team members.

Responsibilities

Oversee all aspects of campaign management including campaign and creative setup, QA, budget allocation, tracking and tagging, proactive performance checks, optimizations, pacing, and profitability updates; Support Agency Solution to develop client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities; Responsible for onboarding new Senior Associates and Associates, creating self-explanatory training material, and organizing hands-on training; Develop strong working relationships with members of the broader digital account teams including account service, investment, and analytics; Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide clients with high-quality inventory opportunities; Create and enforce workflow processes to drive campaign success; Manage and develop the career path of junior members; Identify opportunities through analytics to improve performance within and across campaigns; Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings; Contribute to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team

Requirements

2+ years of relevant career experience, with 1+ years managing programmatic campaigns at an agency, DSP, or Ad Network strongly preferred; Familiarity with key programmatic and digital platforms, especially DSPs (e.g. DV360, TTD) and ad servers (DCM, Sizmek, AdForm); Knowledge of HTML, XML, and JavaScript in an advertising context; Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning, or client-side roles supporting a direct response or e-commerce brand may also be considered for highly qualified candidates; Some degree of past management or supervisory experience strongly preferred; Understanding and familiarity with key industry concepts and trends; Advanced Excel user (Pivot Tables, Joining Data Sets, Complex Formulas, etc.); Excellent verbal and written skills; Exceptional organizational skills and a detail-oriented mindset; Strong presentation skills and comfort presenting to senior stakeholders; Strong analytical abilities and quantitative skills; Ability to prioritize tasks effectively

Nice to have

Experience with other databases, visualization tools, or coding languages; Experience in Google Analytics, SQL, Big Query, and Python

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups and in-office events