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Manager, Media Planning

WPP Media Kuala Lumpur, Malaysia
Hybrid work

Publication date: 05/11/2026

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. The role involves end-to-end account ownership, full-funnel media strategy and execution, and leading and mentoring a media planning team. The team works in a hybrid approach, with teams in the office around four days a week.

Responsibilities

End-to-End Account Ownership: manage the day-to-day needs of key accounts and lead full-cycle campaigns from initial briefing and strategic planning to buying, execution, and insightful reporting; Full Funnel Media Strategy & Execution: drive media plans and oversee negotiations to maximize the impact and ROI of every budget; Team Leadership & Mentorship: supervise, train, and mentor junior team members, fostering a positive culture, high work standards, and professional growth; Cross-Functional Collaboration: partner with senior leaders to shape high-level media strategies and collaborate with internal departments; Relationship Management: build and maintain strong partnerships with external media vendors and internal resources; Workflow & Operations: manage status reports, meet strict deadlines, and lead alignment meetings

Requirements

Minimum 5 years of media planning experience within an agency environment (media or interactive advertising - end to end funnels); Exposure with the FMCG landscape and consumer journey; Hands on experience in planning tools and understands key planning metrics such as MMM, MMR, CLV, CMV, TV tools, GWI; Similar Web with knowledge in the consumer goods industry; A proven track record of developing and executing innovative media and digital strategies, with strong critical thinking and problem-solving skills; Demonstrated success in leading teams, managing multiple projects, and thriving under pressure in a fast-paced environment while meeting tight deadlines; Excellent relationship-building skills and strong negotiation abilities; Strong quantitative proficiency, with technical expertise in media systems, reporting resources, and MS Office; Exceptional written, verbal, and presentation skills, with meticulous attention to detail

Nice to have

Exposure with the FMCG landscape and consumer journey; Similar Web with knowledge in the consumer goods industry

Benefits

Competitive medical insurance; group retirement plans; vision and dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; global WPP Media and WPP networks; employee resource groups; in-office events
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