Manager, NA Trade Spend & Broker Governance

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. As the Manager, NA Trade Spend & Broker Governance, you will lead the operating discipline that drives broker and trade governance excellence across North America Foodservice. You will transform leadership expectations into actionable performance frameworks by establishing clear KPIs, governance routines, scorecards, training readiness programs, trade investment guardrails, and ROI standards. In this highly visible role, you will enable Sales leadership and Field Sales teams with decision-ready analytics, broker accountability, and trade investment transparency. By ensuring broker resources and trade dollars are aligned to measurable business outcomes, you will strengthen execution, improve decision quality, and create sustainable operating rigor across the organization.

Responsibilities

Lead the day-to-day operating discipline for the Broker Center of Excellence (COE), including scorecards, KPI visibility, performance reviews, governance routines, and action tracking; Develop and maintain broker KPI dashboards in partnership with broker leadership, broker analytics, and Sales Operations reporting teams; Manage monthly broker scorecard processes, including performance tracking versus prior year and AOP, broker rankings, leadership reporting, and follow-up actions; Establish and maintain governance frameworks for Broker Leadership and market visits, including standard agendas, expected outputs, action tracking, and escalation processes; Ensure broker execution tools, launch materials, new item information, and selling resources remain current, accessible, and effectively communicated through broker network and related channels; Oversee broker training readiness by maintaining training materials in broker training modules, tracking completion where applicable, and refreshing learning paths as priorities evolve; Support broker client meetings through agenda development, presentation creation, pre-read coordination, and follow-up tracking; Lead foodshow governance processes, including event expectations, allowance guidance, sample management, compliance monitoring, and post-event reviews; Coordinate utilization of broker resources, including Analytics, Marketing, Support Services, culinary resources, administrative support, show support, rebate tracking, and promotional support activities; Facilitate broker-related culinary engagements and ideation sessions while ensuring clear deliverables and follow-through; Manage the NAFS trade governance framework, including operator and distributor guardrails, approval workflows, ROI standards, compliance requirements, and post-event reviews; Partner with Finance to enhance trade investment tools, approval criteria, P&L visibility, and ROI measurement capabilities; Develop processes that connect contracts, funding, approvals, spend, and performance to improve trade investment visibility and decision-making; Support tracking and reporting for SG&A, travel, samples, equipment, marketing investments, giveaways, e-store maintenance, and broker-support expenditures; Collaborate with Sales Operations reporting teams to develop trade spend and ROI dashboards, including opportunities for system integration and automation; Deliver trade ROI insights, broker analytics, and financial reporting to Sales, Distributor Execution, Finance, and Sales Operations leadership

Requirements

Bachelor’s degree; 6+ years of experience in CPG sales, sales operations, trade management, broker management, commercial finance support, foodservice, distributor management, or related commercial functions; Experience developing and managing governance processes, scorecards, KPI frameworks, operating rhythms, approval workflows, or compliance programs; Strong analytical and quantitative skills with advanced proficiency in Excel and business intelligence/dashboard reporting tools; Demonstrated ability to translate complex data and reporting into actionable business recommendations; Experience working effectively across cross-functional teams, including Sales, Finance, Marketing, Operations, and external partners; Strong communication, presentation, documentation, and meeting facilitation skills; Proven ability to manage competing priorities while driving accountability, follow-up, and operational discipline; Ability to establish and maintain governance frameworks that improve visibility, decision quality, and business outcomes; Hybrid role based in Camden, NJ (3 days per week in-office); Approximately 20% travel, including broker network reviews, market visits, distributor and broker partner meetings, and key field engagements in support of Sales leadership

Nice to have

MBA or advanced degree with a focus in Finance, Analytics, Business, or Commercial Operations; Experience supporting foodservice or distributor-led sales channels; Experience designing broker performance management programs and governance structures; Knowledge of trade investment management, trade ROI analytics, and commercial finance processes; Experience building scorecards, dashboards, and executive reporting solutions; Familiarity with sales enablement, training governance, and learning management platforms; Experience managing compliance, audit readiness, deduction management, or trade governance activities; Knowledge of systems such as Power App, Power BI, Tellus, or similar trade management and reporting platforms; Experience supporting large-scale commercial operating models and Centers of Excellence

Benefits

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance; Eligible for matching 401(k) plan with immediate vesting; Unlimited sick time along with paid time off and holiday pay; Free access to fitness center if in WHQ; Access to on-site day care operated by Bright Horizons and company store; Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually; Variety of Employee Resource Groups (ERGs); Competitive health, dental, 401k and wellness benefits beginning on the first day of employment