Manager, Search, GCS

We're looking for a Paid Search Manager to lead performance marketing for TikTok for Business across 24 international markets. This is a hands-on role focused on driving conversions, pipeline growth, and ROI through best-in-class paid search execution. You'll own campaign performance across a high-spend global account, with significant autonomy to identify opportunities, test new approaches, and scale what works. Unlike many agency roles, this position has a streamlined stakeholder structure with a single core client contact. You'll also act as the link between the London team and the offshore activation hub in Poland, managing a team of four specialists.

Responsibilities

Own paid search performance across 24 markets, with accountability for conversion, pipeline, and ROI targets; Drive ongoing optimisation across bidding, audiences, keywords, creative assets, landing pages, and measurement; Develop and execute a robust testing roadmap, using data to identify opportunities and improve performance at scale; Translate performance insights into clear actions that drive measurable business impact; Build scalable account structures and processes that support efficient global growth; Partner with analytics teams to ensure robust tracking, attribution, and measurement frameworks; Use data to uncover trends, diagnose performance issues, and influence investment decisions; Manage and develop a team of four activation specialists based in the Poland hub; Act as the primary coordination point between onshore and offshore teams, ensuring high-quality execution and accountability; Drive operational excellence through strong organisation, prioritisation, and workflow management

Requirements

Proven experience managing large-scale paid search programmes with a strong focus on performance outcomes; Deep understanding of optimisation, experimentation, measurement, and conversion-focused marketing; Highly analytical and comfortable working with large datasets to drive decision-making; Strong project management skills with the ability to manage multiple priorities across markets; Excellent communicator who can align stakeholders, influence teams, and provide clear direction; Comfortable operating in a fast-paced environment with a high degree of ownership and autonomy; Right to work in the UK

Benefits

Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Opportunities to leverage the global WPP Media and WPP networks; Professional development and learning opportunities