Market Development Lead

The Market Development Lead (MDL) drives market growth and development by partnering and engaging with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs, store leadership, and key retailer decision makers, and uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

Responsibilities

Build collaborative relationships with IDPs to support customer service and identify sales growth opportunities; Recommend optional resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health; Lead route consults as IDPs request; conduct optional business meetings with IDPs to understand needs, support planning, and identify growth opportunities; Deliver weekly, period, and quarterly sales plans and grow market share; Identify market opportunities and share insights with IDPs; Support retailer expectations by communicating, organizing, and planning targets for distribution, merchandising, promotions and key retailer events; Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours; Use data to identify retailer needs, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners; Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution; Identify potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels; Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects; Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems

Requirements

3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree; Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills; Proficiency in Microsoft Excel and PowerPoint; Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs; Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market

Nice to have

B.A. preferred

Benefits

Medical; Dental; Short and long-term disability; AD&D; Life insurance; Matching 401(k) plan with immediate vesting; Unlimited sick time; Paid time off; Holiday pay; Free access to fitness center (if WHQ); Access to on-site daycare; Company store; Campbell's Cares program matching employee donations and/or volunteer activity up to $1,500 annually; Employee Resource Groups