Market Owner, CAN Manual Therapy & Mental Health

Jane is seeking a Market Owner who acts as a General Manager for the Canadian Manual Therapy and Mental Health customer segments. The role keeps the customer at the center, advocates for customers across Jane's functions, and drives a coordinated strategy across Customer, Marketing, and Product teams. Jane is a founder-led, high-growth, remote-first SaaS company working across Canada, the US, and the UK, serving more than 70,000 businesses and 250,000+ practitioners.

Responsibilities

Own the Canadian Manual Therapy and Mental Health markets end-to-end, setting annual goals around key market metrics and adjusting strategy and tactics to drive outcomes; Build deep market and customer understanding of practitioner needs, workflows, competitive dynamics, and growth opportunities; Shape and execute go-to-market strategy with Marketing and Customer teams; Be the internal voice of the market, representing Canadian manual therapy and mental health practitioners across Product, Marketing, and Customer teams; Balance strategy across three time horizons (immediate needs, 3-6 months, longer-term Product priorities); Surface emerging opportunities, partnership ideas, unmet needs, and new growth vectors; Represent Jane at industry events, conferences, and community touchpoints

Requirements

4-6+ years of professional experience, including 2+ years in a top tier strategy consulting firm alongside 2+ years in market strategy, general management, or a product marketing role (preferably in B2B SaaS); Comfort with managing to metrics, including setting goals, diagnosing what the numbers show, and adjusting strategy; Demonstrated ability to develop and execute go-to-market strategies with measurable outcomes; Excellent communication and stakeholder management skills; Experience working across Sales, Marketing, Product, and Customer teams; Comfort with ambiguity and a bias toward action

Nice to have

Former GM experience or prior experience managing a P&L, whether of a small business or a tech company segment; Deep familiarity with the manual therapy, mental health, or allied health landscape; Former practitioner or operations leader in a manual therapy or mental health clinic

Benefits

Comprehensive benefits package; Regular career development conversations with manager; Compensation that grows with experience and contribution