Marketing Communications Manager

Role Overview: Lead Creative Marketing That Builds Brands & Drives Business Growth. At Aptella, we deliver intelligent positioning and automation technology that helps customers work smarter, safer, and more efficiently across mining, construction, geospatial, and infrastructure industries. With more than 380 employees across Australia, New Zealand and Southeast Asia, we’re growing rapidly and investing in our brand, our people, and the way we connect with customers. We’re looking for an experienced Marketing Communications Manager to lead our marketing strategy, inspire a talented team, and deliver creative campaigns that generate results while building strong relationships across the business. This role can be based from either our Silverwater (Sydney) or Archerfield (Brisbane) office, with hybrid working arrangements available. The Role: This is a hands-on leadership role where you’ll combine creative thinking with commercial focus to deliver impactful marketing campaigns across multiple brands, products, and markets. Working closely with business leaders, sales teams, and global technology partners, you’ll develop marketing initiatives that strengthen Aptella’s brand, generate quality leads, and support business growth. Success in this role comes down to two things — your ability to create engaging, commercially focused campaigns that deliver measurable results, and your ability to build trusted relationships with stakeholders across the business. You’ll influence, collaborate, and partner with leaders to ensure marketing is aligned with business priorities while leading a small, high-performing marketing team.

Responsibilities

Develop and deliver marketing and communications strategies aligned with business objectives; Design and execute creative, integrated marketing campaigns that generate engagement, lead generation, and measurable business outcomes; Partner with business leaders to understand commercial priorities and translate them into effective marketing initiatives; Build strong relationships with internal stakeholders and global technology partners to maximise marketing opportunities; Lead and mentor a high-performing marketing team, fostering creativity, collaboration, and continuous improvement; Oversee Aptella’s websites, social media, digital marketing, PR, email marketing, and online presence; Lead industry events, exhibitions, customer showcases, and promotional activities; Create compelling marketing content, including customer success stories, videos, digital campaigns, brochures, and promotional material; Monitor campaign performance, marketing ROI, and customer engagement to continuously improve results; Manage marketing budgets, suppliers, and external agencies while maintaining a strong and consistent brand

Requirements

Experience in a Marketing Communications, Brand, or Marketing Management role; Proven ability to develop creative marketing campaigns that drive engagement, lead generation, and measurable business results; Outstanding stakeholder engagement and influencing skills, with the ability to build credibility across all levels of the business; Strong leadership skills with experience coaching and developing a high-performing team; Excellent copywriting, communication, and storytelling skills; Experience managing websites, social media, digital marketing, PR, email marketing, and content creation; Strong commercial awareness and the ability to align marketing activity with business objectives; Excellent organisational skills with the ability to manage multiple projects and competing priorities; Local applicants only

Nice to have

Experience within B2B, technology, engineering, construction, mining, or industrial industries; Experience with Adobe Creative Suite, Canva Enterprise, CRM platforms, email marketing, Google Analytics, and digital marketing tools

Benefits

Be based from either our Silverwater (Sydney) or Archerfield (Brisbane) office with hybrid working arrangements; Flare discounts and wellbeing benefits; Discounted gym memberships and health insurance; Career development and leadership opportunities; Exposure to global technology partners and industry-leading products; Opportunity to lead marketing across Australia, New Zealand, and Southeast Asia; Supportive, collaborative, and high-performing team culture