Marketing Lead - Private Bank

Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment. Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence. Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Responsibilities

Delivering lifecycle marketing support to drive acquisition, relationship deepening, and retention; Leading end-to-end campaign strategy and execution with ongoing optimization through test and learn agendas; Using key insights to create differentiated and compelling messaging and marketing strategies; Creating high-quality content and managing distribution across marketing owned channels; Applying marketing best practices in a relationship-driven business; Driving measurable business impact and growing strategic business segments; Supports the development and leads the execution of integrated, multi-channel strategic marketing plans; Formulates plans that acquire, grow, and retain customers; Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives; Coordinates and influences complex, multi-functional program teams; Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework; Implements and oversees activities including coordination with legal, compliance, finance, risk; Acts as a point of contact with product and digital teams

Requirements

University/college degree; 5+ years of industry-relevant experience; Bachelors; Business Acumen; Business Data Analysis; Collaborating; Decision Making and Critical Thinking; Effective Communications; Effectiveness Measurement; Marketing Function; Marketing Systems; Matrix Management

Nice to have

Advertising; Competitive Advantages; Content Marketing; Customer Solutions; Digital Marketing; Marketing Programs; Marketing Strategies; Negotiation; Results-Oriented

Benefits

medical/prescription drug coverage with Health Savings Account feature; dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match; pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; wellness program with financial incentives; maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year; 15 to 25 vacation days each year depending on career level