Marketing Manager, Japan

Join the Future of Commerce with Whatnot! Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. We're building live commerce at a scale that's never been done in the West. As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact. We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Your focus will be to build marketplace liquidity by growing high-quality seller supply, activating credible local communities.

Responsibilities

Build marketplace liquidity by growing high-quality seller supply and activating credible local communities; Develop and manage relationships with industry-level leaders, from influencers, sellers, and other key partners; Own the end-to-end planning and execution of large marketing initiatives such as online academy, digital events or IRL events; Manage all social media channels and content; Work with GTM team to facilitate, attend, or set booth in offline events and conferences; Create standout moments and campaigns using data storytelling, partnerships, and cultural insights

Requirements

5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments; Strong track record of developing and executing go-to-market, brand, or consumer marketing initiatives from strategy through launch and iteration; Experience building and managing external relationships with partners such as influencers, creators, agencies, sellers, media, or other key industry stakeholders; Influencer marketing expertise: Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time sellers and buyers; Creative & performance content: Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale; Event marketing: Experience planning and executing digital and in-person events that deliver measurable growth and community engagement; You speak fluent English and native Japanese, with a strong understanding of Japanese consumer behavior, culture, and market dynamics

Nice to have

Experience at a high-growth startup, marketplace, or creator-focused platform; An existing network of sellers, creators, and influencers within a Whatnot product category; Proficiency in SQL; Passion for creator communities and/or categories that thrive on Whatnot (e.g., collectibles, fashion toys, TCG); Experience buying and selling in online marketplaces

Benefits

Generous Holiday and Time off Policy; Health Insurance options including Medical, Dental, Vision; Work From Home Support; Home office setup allowance; Monthly allowance for cell phone and internet; Care benefits; Monthly allowance for wellness; Annual allowance towards Childcare; Lifetime benefit for family planning, such as adoption or fertility expenses; Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally; Monthly allowance to dogfood the app; Parental Leave; 16 weeks of paid parental leave + one month gradual return to work