Marketing Operations Coordinator

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world.

We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

- Trusted information that shapes the industry and informs investment
- Intelligence and advice that guides and influences strategy
- Advertising that grows reputation and establishes thought leadership
- Custom content that engages and prompts action
- Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Industry Dive is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.

This role is based in our Penang office

We are seeking a Marketing Operations Coordinator to join our growing team. In this role, you'll work closely with the campaign marketing fulfillment team to build forms and setup landing pages for our custom content campaigns.

This is a great opportunity to make a significant contribution to our content marketing campaigns.

Responsibilities

Work closely with our lead generation team on B2B content marketing campaigns.; Own the complete operational workflow for your campaign portfolio, from initial setup through launch, by creating and implementing the forms and landing pages that power custom content promotions.; Prepare and deliver comprehensive client lead reports by analyzing lead data, performing quality assurance scrubbing to remove duplicates, invalid entries and non-target audiences.; Optimize documentation and processes to ensure streamlined, cross-team operations.; Communicate with vendors and internal stakeholders to ensure campaign delivery.; Establish and configure direct integrations between internal systems and clients' marketing automation platforms (including HubSpot, Marketo, Salesforce, Integrate and Pardot) to enable seamless data transfer, lead synchronization, and real-time campaign tracking.

Requirements

More than 3 years of professional experience in operations or marketing operations.; Exceptional attention to detail is non-negotiable: must demonstrate a meticulous approach to data accuracy, campaign configuration, and quality assurance processes.; Proven track record of identifying discrepancies, preventing errors, and maintaining the highest standards of precision in fast-paced, high-stakes environments.; Problem-solving abilities: You get excited about the opportunity to optimize processes and create efficiencies. You approach troubleshooting with diligence and determination.; Strong organizational and time management skills: You're highly organized and meticulous, and you believe no detail is too small.; Innovation and curiosity: You thrive in a fast-paced environment and delight in trying new things. You're not afraid to roll up your sleeves and dig into a new idea, platform, or tool.; Excellent communication: You're adept at verbal and written communication. You can craft clear, detailed documentation and feel confident presenting to others.; Experience with JIRA, Convertr, Leadsquared or similar tools a plus.