Marketing Operations Manager

We're looking for a Marketing Operations Manager on our Marketing Operations team to own lead management and revenue handoff — the routing logic and BDR tooling workflows leads and contacts move through, and the rules that determine how and when marketing hands them to sales. This role owns the scoring and routing logic that runs on our core marketing and sales platforms, plus a set of adjacent lifecycle processes — MQL definitions, SLA design, lead source governance, ABM list management, and partner-sourced lead triage. You'll partner with our Sr. Marketing Operations & Technology Manager, who owns core platform administration, and with Sales/BDR leadership on the day-to-day handoff relationship.

Responsibilities

Build, maintain, and calibrate the lead scoring model in Marketo, using BDR feedback and closed-won/lost data to keep it predictive rather than stale; Own lead routing logic and governance in LeanData — match rules, ownership logic, and routing paths — in partnership with the Sr. Marketing Operations & Technology Manager on platform administration; Own MQL definitions and the marketing-to-sales handoff process, including SLA design and ongoing SLA monitoring; Own lead/contact lifecycle status management and lead source governance; Own inbound and partner-sourced lead triage/routing processes; Manage ABM account list and signal strategy in partnership with enterprise sales stakeholders; Optimize BDR tooling workflows across Outreach, Nooks, and Clay — sequence/cadence logic, data flow between tools, and adoption — within the platform and vendor decisions set by Systems and leadership; Set and enforce SFDC data entry standards for sales-owned fields relevant to lead/contact records, in partnership with Sales leadership; Run a regular Sales & MOps alignment cadence with sales/BDR leadership to review routing and handoff health

Requirements

4–6 years of experience in marketing operations, revenue operations, or lifecycle roles in B2B SaaS or high-growth environments; Direct, hands-on experience building and calibrating lead scoring models in Marketo; Experience owning lead routing logic in LeanData or a comparable platform; Working knowledge of SQL sufficient to validate routing and scoring outcomes against CRM data; Experience partnering with sales or BDR leadership on lead handoff logic, SLAs, routing rules, and CRM data standards; Comfortable working independently across US business hours as part of a distributed team; Ability to use conversational AI systems (like Claude, ChatGPT, or internal tools) to support researching, documenting, and troubleshooting scoring and routing logic, and to synthesize funnel/handoff diagnostics

Nice to have

Experience working within BDR-facing tools (Outreach, Nooks, Clay, or comparable) to improve workflow efficiency; Experience with Bizible/Marketo Measure, Demandbase, or other ABM platforms; Prior experience mentoring or supporting more junior marketing operations team members; Experience setting or enforcing CRM data governance standards for a sales organization

Benefits

100% employer-paid medical insurance; Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays (including a year end Global Week of Rest), and volunteer days off; RSU stock grants; Professional development and training opportunities; Company virtual happy hours, free food, and fun team-building activities; Monthly cell phone stipend; Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents