Media Planning Senior Associate

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. This role supports media planning and operations, KPI setting and measurement, campaign optimization, and collaboration with internal stakeholders, while guiding a team and keeping clients updated on media landscape changes. The team works in a hybrid approach, with teams in the office around four days a week.

Responsibilities

Develop and follow best practices and procedures/process for media planning & operations; Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs; Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies; Provide guidance to the team on planning, operations, and optimization of media campaigns; Collaborate closely with internal stakeholders to ensure the campaign's smooth implementation; Update the team and clients on new trends and changes in the media landscape (e.g. new media vendors, new ad formats, etc.)

Requirements

Native or fluent in Mandarin Chinese; Fluency in English is a must; Around 4-5 years of experience in media agency; Leadership track record, guiding a small team; Experience working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources; Competent in media planning and buying across all platforms with a good understanding and working knowledge of digital media; Shows a depth of understanding of the industry, business, brands and consumers in client conversations; Possess strong thought leadership and ability to tell a compelling digital story; Positive team spirit with the willingness to go the extra mile and passion for thinking outside the box

Benefits

Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Frequent in-office events; Access to extensive global WPP Media & WPP networks; Benefits may vary by office/country