Mindshare: Media Manager - Beirut

The Media Manager is responsible for leading the strategic development and execution of media campaigns across digital and traditional platforms to drive brand growth, audience engagement, and revenue. This role involves overseeing large-scale media budgets, managing media teams, and collaborating with cross-functional departments to ensure that media strategies align with the overall marketing goals.

Responsibilities

Identify target audiences and determine the best media mix (digital, print, TV, OOH, radio, social) to reach and engage them effectively; Work on the media strategies and collaborate with senior leadership to ensure that it is aligned with broader business goals, including product launches, brand campaigns, and promotional events; Oversee the execution of large-scale media campaigns from planning to execution, ensuring timely and effective deployment of media across all channels; Manage both in-house media buying and coordination with external agencies, ensuring flawless execution and delivery of campaigns; Monitor media plans and adjust strategies based on real-time performance data to maximize campaign effectiveness and optimize budget utilization; Use data-driven insights to continuously improve media plans and make informed recommendations for future campaigns; Present campaign results and strategic recommendations to clients; Provide strategic guidance to the media team, ensuring alignment with business objectives and encouraging innovation

Requirements

Embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity; Create an Open environment by Balancing People and Client Experiences by Cultivating Trust; Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise; At least 4+ years’ experience in client facing role and campaign management; Experience in creating cross-media plans that deliver on client goals whilst having a solid understanding of how paid media channels (including performance based) work together; Proficient in strategic planning and the development of client-facing presentations, translating insights into compelling PowerPoint decks and strategic narratives; Strong track record in campaign performance management, using analytics and optimisation to improve KPIs and demonstrate measurable results against client objectives; Strong understanding of Media Performance & Digital Campaign Set-ups; Independent with the right skillset to coach junior team members in developing and implementing plans along with reporting; Refine ongoing reporting procedures and working practices; Identifies new opportunities for clients proactively; Work in alignment with Trading, Social, Web Analytics, Paid Search and SEO

Benefits

Access to global WPP Media & WPP networks; employee resource groups; frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events; competitive medical; group retirement plans; vision insurance; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days