Paid Advertising Specialist - Ecommerce

The Paid Advertising Specialist supports the execution and performance of paid advertising campaigns across their book of business, partnering closely with the lead Strategist or independently owning end-to-end strategy for a select group of core clients. Power Digital is an AI-Native Growth Firm that combines vertical expertise, strategic thinking, and enterprise intelligence to help brands grow. Key performance indicators include managing a full workload indicated by $20K revenue/employee and 90% client retention, evaluated biannually. Most important things: Strategically Manage and Communicate Performance Insights; Execute and Optimize Paid Advertising Campaigns Across Channels; Leverage Tools and Technology for Efficiency and Innovation.

Responsibilities

Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA; Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance; Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring; Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations; Maintain a client-first mindset, incorporating client objectives, constraints, and brand nuances into decision-making; Show calm, solutions-oriented problem solving during performance volatility, technical issues, or major campaign pivots; Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities; Own the upkeep and execution of client testing roadmaps, including project management and prioritization of experiments; Deliver on-time launches and updates for all campaigns and key deliverables; Autonomously prepare and present performance reports and recaps using clear data storytelling; Leverage Power Digital's Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting; Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements; Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable

Requirements

1-2 years of digital marketing; 1+ years of experience with Direct Response marketing specifically in E-Commerce; 1+ years experience with Meta or Google Ads for direct response campaigns; 1+ years experience leading paid advertising strategy for direct response marketing efforts; 1+ years experience with Google Analytics, Shopify; 1 year experience client facing and handling communications; Excellent Excel skills with clear understanding of advanced Excel features; Excellent data analytics skills; Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills; Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development

Nice to have

Agency experience; Lead Gen and B2B experience; Additional paid advertising platforms (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.); Other technical platforms