Paid Advertising Strategist

The Paid Advertising Strategist is responsible for owning the execution, performance, and growth of campaigns within their book of business. They are oriented towards the clients’ business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. They are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. The Strategist is excellent at providing insights and forward-thinking strategy to clients on an ongoing basis and has a strong understanding of their service’s strategy and the levers to pull to drive performance.

Responsibilities

Full ownership and execution of performance marketing via paid social and paid media native platforms; Execute builds and production A-Z with redundancy across channels and 100% on time delivery; Lead execution of optimizations with regard to performance improvements relative to goals; Manage client budgets and/or advise on budget changes based on expertise with accurate budget pacing; Sufficient QA that results in no errors negatively impacting client revenue; Lead proactive strategy recommendations across assigned channels; Maintain client testing roadmaps and project manage next steps; Escalate performance risks early; Own strategic communication internally for client teams; Provide weekly client progress recaps; Own performance reporting and strategy communication; Employ AI technologies to enhance and optimize business processes

Requirements

2-3 years of digital marketing experience; 1-2 years in an agency setting; Minimum 2-3 years of hands-on experience with at least 2+ of the following paid advertising channels: Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks; Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations; Proficiency in Google/Microsoft Office Suite(s); Proficiency in Google Analytics; Strong understanding of full-funnel marketing; Strong written and verbal communication skills; Strong organizational and project management skills; Self-motivated individual with a strong desire to succeed; Excellent interpersonal skills; Confident with client-facing presentations and communication; Strong work ethic and ability to learn quickly and independently; Interested in a long-lasting relationship with a growing company