Paid Advertising Strategist

The Paid Advertising Strategist is responsible for owning the execution, performance, and growth of campaigns within their book of business. They are oriented towards the clients' business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. They are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.

Responsibilities

Full ownership and execution of performance marketing via paid social & paid media native platforms; Execute builds and production with redundancy across channels and 100% on time delivery; Lead execution of optimizations with regard to performance improvements relative to goals; Manage all client budgets and/or advise on budget changes with accurate budget pacing; Sufficient QA to avoid errors that would negatively impact client revenue; Lead proactive strategy recommendations across assigned channels; Maintain client testing roadmaps and project manage next steps; Escalate performance risks early; Own strategic communication internally for client teams; Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; Weekly client progress recaps outlining performance insights and future recommendations; Ownership of performance reporting and strategy communication; Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps; Utilize Power Digital's Nova ecosystem as it relates to the role; Employ AI technologies to enhance and optimize business processes

Requirements

2-3 years of digital marketing experience; 1-2 years in an agency setting; Minimum 2-3 years of hands-on experience with at least 2+ paid advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks); Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations; Proficiency in Google/Microsoft Office Suite(s); Proficiency in Google Analytics; Strong understanding of full-funnel marketing; Strong written and verbal communication skills; Strong organizational and project management skills; Self-motivated individual with a strong desire to succeed; Excellent interpersonal skills; Confident with client-facing presentations and communication; Strong work ethic and ability to learn quickly and independently; Interested in a long-lasting relationship with a growing company