Paid Media Lead / Performance Marketing Manager

We're working with a globally recognised live entertainment organisation that is investing heavily in the future of its digital marketing capability. As part of a significant transformation programme, our client is building a brand-new in-house paid media function that will support a portfolio of high-profile events across multiple international markets. This is a rare opportunity to join at the beginning of that journey, helping shape processes, influence strategy and make an immediate commercial impact within a fast-growing team. The Paid Media Lead / Performance Marketing Manager will take ownership of paid acquisition campaigns across a dedicated regional market, driving ticket sales through highly effective digital advertising. You'll work closely with the Head of Paid Media to establish best practice, improve performance and help build a scalable centre of excellence from the ground up.

Responsibilities

Lead the planning, execution and optimisation of paid media campaigns across Meta, with growing activity on TikTok and Snapchat; Build and manage campaigns from the ground up, ensuring strong commercial performance and return on investment; Analyse campaign performance, identify opportunities and continuously optimise results; Collaborate with internal stakeholders to deliver successful campaign launches across multiple live events; Help establish scalable paid media processes as the new in-house function continues to grow; Take ownership of paid acquisition campaigns across a dedicated regional market, driving ticket sales through highly effective digital advertising; Work closely with the Head of Paid Media to establish best practice, improve performance and help build a scalable centre of excellence from the ground up.

Requirements

8-12 years' experience managing high-performing paid social campaigns; Proven expertise across Meta Ads Manager, with experience using TikTok and Snapchat advertising platforms; A commercially focused mindset with the ability to make confident decisions using imperfect or evolving data; Experience delivering measurable acquisition and revenue growth in a fast-moving environment; Native or fluent language skills for your allocated market (Spanish, Dutch or German preferred). Candidates with extensive experience managing market campaigns using English will also be considered.

Nice to have

Spanish; Dutch; German

Benefits

Join a major digital transformation programme from day one; Genuine opportunity to influence how an international paid media function is built; Predominantly remote working with occasional collaborative office days; Fast decision-making interview process with immediate starts available; Work across an exciting international portfolio with significant media investment; Direct exposure to senior leadership and the opportunity to shape future best practice; Clear opportunity to grow as the wider digital hub expands.