Paid Media Specialist

We're looking for a Paid Social Media Specialist to drive measurable impact for Later Influence customers through high performance paid social campaigns. You'll manage campaigns end to end, planning, launching, optimizing, and reporting across key social platforms, to ensure they deliver against client objectives and business KPIs. This role sits within Later's Professional Services team and reports directly to the Director of Services, with close day to day collaboration across Account Managers, Coordinators, and creative teams.

Responsibilities

Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms; Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards; Monitor performance and pacing continuously, making proactive adjustments to hit KPIs; Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes; Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations; Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives; Provide proactive guidance on paid content best practices and help educate internal teams on what drives performance; Collaborate cross-functionally with creative, analytics, and client success teams to ensure campaigns meet client expectations and business goals; Stay sharp on evolving platform algorithms, bidding strategies, and performance content trends; Experiment with new ad formats, targeting tactics, and creator led paid media approaches; Share learnings with the wider team to uplevel collective expertise and campaign outcomes

Requirements

Bachelor's degree in Marketing, Business, or a related field (or equivalent experience); 2-3+ years of hands-on experience managing paid media campaigns, with a focus on social platforms; Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast paced client services environment; Strong analytical mindset, with a solid grasp of campaign performance metrics and reporting tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.) and the ability to turn data into clear, actionable recommendations; Expertise with campaign management platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, etc.); Meticulous attention to detail, especially in trafficking, QA, and live asset management; A keen eye for paid social creative and knowledge of current performance content best practices

Nice to have

Experience with creator led paid content

Benefits

Various benefits plans