Paid Media Specialist

A fast-growing, US-based direct-to-consumer telehealth company in the men's health and weight loss space is hiring a hands-on Paid Media Specialist to run day-to-day ad operations on Meta, TikTok and Snapchat. This is not a content creation role. The in-house creator produces the videos; the specialist prepares them for each platform, launches them, tracks them and helps find the winners. The role works directly with the founders and follows a testing playbook they wrote. Full-time (40 hours/week), fully remote, with working hours aligned with US Eastern Time.

Responsibilities

Load 10–12 new video ads per week into test campaigns across Meta, TikTok and Snapchat, working toward two or three launches a week; Adapt each asset per platform: aspect ratios, crops, links and safe zones; Write ad copy for every launch: primary text, headlines and descriptions; Track ad approvals, submit and follow up on appeals, and report which content gets rejected on which platform; Read test results against the internal playbook and identify winners and losers; Move winners into scaling campaigns and adjust budgets; Retest underperformers with new combinations of videos and copy; Work with attribution events, Google Tag Manager and Google Analytics; Compare performance across platforms and flag what works where

Requirements

Recent, hands-on experience launching ads yourself in Meta Ads Manager; Solid grasp of core metrics such as CTR, CPC and CPA, and what a campaign is optimizing for; Strong organization and attention to detail when handling high volumes of assets; Self-managed and proactive, working from one daily check-in and coming with your own proposals; Comfortable using AI tools to work faster, while still forming and sharing your own conclusions; Professional English, written and spoken

Nice to have

Understanding of data layer structure and uses for attribution; Experience in TikTok Ads Manager and Snapchat Ads Manager; Experience with ad approvals and appeals in health, wellness or other regulated categories; Familiarity with Google Tag Manager, Google Analytics or ad attribution; DTC or e-commerce experience