Paid Social Specialist

Wonderist Agency is a full-service marketing agency that supports 1,200+ dentists around the country. The Paid Social Specialist will own the strategic direction, execution, and performance of Meta Ads campaigns for a portfolio of dental clients. You’ll be responsible for setting launch strategies, guiding request management, leading proactive account audits, and preparing for and attending client reporting calls. This role combines tactical expertise with client communication and cross-departmental collaboration, making it a critical position on the paid media team.

Responsibilities

Define the strategic approach for new social ad launches, including market and competitor research, campaign angle and offer development, and budget planning; Prepare kickoff slides and strategy briefs, and join pre-launch prep calls with CSMs and service teams to align on launch direction; Manage requests created for internal teams (e.g., CRM fixes, workflow updates, landing page updates, account verification requests); Coordinate with CSMs to gather client assets, submit requests, follow up, and QA final deliverables; Conduct proactive audits of active accounts to evaluate campaign performance, offer alignment, and user experience across the funnel; Review monthly social ads reports, identify trends, flag issues, and recommend improvements; Prepare for client reporting and escalation calls by consolidating insights, reviewing metrics, and preparing decks as needed; Attend client calls to present findings, align on next steps, and collaborate with the CSM; Participate in weekly meetings with external social ads partners to review escalations, align on priorities, and share feedback; Attend internal meetings, including 1:1s, team meetings, and company-wide updates; Contribute to creative testing strategies and cross-departmental initiatives that help evolve our social ads product

Requirements

3+ years of experience managing Meta Ads/TikTok/LinkedIn campaigns in an agency environment; Proficiency with tracking platforms (e.g., CallRail, GoHighLevel) and conversion attribution models; Experience with Meta Pixel setup and conversion tracking best practices; Proficiency with Google Workspace (Docs, Sheets, Slides, Drive) for day-to-day collaboration and reporting; Familiarity with design and creative tools such as Canva, Creatopy, Munch, CapCut or similar; Excellent written and verbal communication skills; Bachelor’s degree in Marketing, Business, Digital Media, or a related field; Full-funnel paid social strategy expertise; Advanced knowledge of Meta Ads Manager; Strategic account leadership; Analytical problem-solving; Client communication; Cross-functional collaboration; Process & quality management; Equal parts strategist and creative thinker; Problem-solving skills; Positive attitude; Ability to thrive in a fast-paced environment

Nice to have

Healthcare or dental marketing experience; Experience developing SOPs or training materials for social ads processes; Experience managing a vendor partner or contractor team, including delegating work and providing strategic direction; Webflow or CMS platform experience; Google Ads or SEO experience; Experience with other platforms LinkedIn, TikTok, Pinterest etc. a plus

Benefits

Hybrid work model; Work-from-home flexibility; Quarterly events under four cultural pillars: health & wellness, personal & professional development, social good, and social; Positive office culture; Culture of trust and respect; Opportunities for growth and taking risks