Platform Marketing Lead

Affirm's Revenue team drives top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. Platform Growth Marketing acquires merchants through platforms and partners, working with PSPs and ISVs to build joint go-to-market programs. The Platform Marketing Lead will develop and execute merchant acquisition and activation programs through Affirm's platform and ISV channels, identifying channels, building integrated campaigns, and using performance data to improve results. This is a hands-on role.

Responsibilities

Develop and execute merchant acquisition and activation programs through Affirm's platform and ISV channels; Identify the right marketing channels for each opportunity and build integrated campaigns; Use performance data to improve results; Work directly with platform partners and cross-functional Affirm teams; Launch integrated merchant acquisition and activation programs through priority platforms and ISVs; Select the right channel mix based on the audience, objective, funnel stage, and available evidence; Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue; Identify where performance is breaking down and recommend what to continue, change, or stop; Build messaging, campaign briefs, content, partner assets, and measurement plans; Develop strong working relationships with platform partners and internal teams; Turn successful campaigns into reusable playbooks, templates, and channel practices; Own channel strategy and execution for a defined set of platform marketing programs; Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels; Build campaign briefs, content, partner toolkits, presentations, and performance recaps; Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch; Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements; Analyze performance and recommend where to invest, optimize, test, or stop; Learn the business models, audiences, and operating styles of different platform partners; Manage multiple programs while making clear priority and capacity tradeoffs

Requirements

6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing; Experience selecting and managing multiple marketing channels against a defined business objective; A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes; Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete; Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports; Strong project management across multiple concurrent workstreams; Ability to learn new products, audiences, and business models quickly; Clear recommendations, personal ownership, and willingness to handle execution details; Strong cross-functional communication and stakeholder management

Nice to have

Experience with platform or partner GTM

Benefits

100% subsidized medical coverage for employees and dependents; Dental and vision coverage for you and your dependents; Monthly stipends for health, wellness, and tech spending; Flexible time off and generous holiday calendar; Employee stock purchase plan (ESPP) with discount; Equity rewards; All new hires invited to in-person onboarding