Principal Product Manager - Personalization

The Personalization team makes deciding what to play next easier and more enjoyable for every listener, behind features such as Blend and Discover Weekly. Spotify Search handles billions of queries across every market, language, and content type, including music, podcasts, audiobooks, videos, and playlists. The Principal Product Manager will lead Search Personalization within the Conversation Product Area, setting product strategy for how hundreds of millions of users find and discover content. This leadership role leads two Search squads (results ranking and query suggestions) and owns end-to-end strategy for search results, from ranking and relevance to AI-powered features. Based in London or Stockholm, with flexibility to work from home and some in-person meetings.

Responsibilities

Set the product strategy and multi-cycle roadmap for Search Personalization at Spotify, spanning ranking, relevance, retrieval, AI-native features, quality, and trust; drive the evolution of Search toward AI-native experiences such as AI Overviews, semantic search, and LLM reranking, balancing innovation velocity with quality and cost discipline; own the Search quality bar and define a holistic quality framework with measurable outcomes; manage Search's role as a shared surface across company strategies, build prioritization frameworks, communicate trade-offs, and represent Search at executive forums; influence and coach junior PMs working in Search; partner with engineering leadership on architectural decisions balancing short-term delivery with long-term Search infrastructure health; drive cross-functional alignment where Search intersects

Requirements

8+ years of product management experience; 3+ years leading search, discovery, or information retrieval products at scale (100M+ users); deep technical understanding of search systems, including ranking architectures, retrieval strategies, evaluation methodology, and trade-offs between relevance, latency, cost, and freshness; experience with AI/ML-powered search features such as semantic search, LLM-based reranking, or recommendations, and ability to lead a team through the transition from traditional to AI-native search; track record managing complex stakeholder landscapes with competing priorities and limited resources, and building frameworks for principled prioritization; strategic portfolio-level thinking, with ability to synthesize concurrent initiatives, set a coherent vision, and communicate it to executives; communication with clarity and conviction, translating technical complexity into compelling narratives; experience mentoring and developing early-career PMs and influencing without authority; familiarity with music, audio, or media technology and content-rich platforms; experience operating Search as a platform serving multiple internal teams or content verticals; experience in content integrity, trust & safety, or regulatory compliance in search or discovery systems