Principal Product Marketing Manager

We are seeking a Principal Product Marketing Manager to own product marketing for Prove’s Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, and Human Assurance. Reporting to the Senior Director of Product Marketing, this role sits at the intersection of portfolio strategy, competitive differentiation, and go-to-market execution. You will be responsible for shaping how Prove’s Welcome solutions are positioned, enabled, and adopted—while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact.

Responsibilities

Own end-to-end product marketing for Prove’s Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, Human Assurance, and future solutions; Define positioning, messaging frameworks, value propositions, and personas for Welcome solutions; Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives; Lead go-to-market planning and execution for Welcome solution launches, pilots, and feature releases; Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging; Act as the internal subject matter expert for Welcome solutions across Sales, Marketing, and Revenue teams; Partner closely with Product, Engineering, and Solutions to build repeatable processes for translating product roadmap updates into launch plans; Create scalable templates and standards for core GTM assets; Support in establishing best practices, playbooks, and workflows; Partner with Sales, Demand Generation, and Brand to deliver cohesive go-to-market execution; Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function; Support broader product marketing initiatives and launches as needed; Support verticalized product marketing intelligence; Develop vertical-specific messaging, value propositions, and use-case narratives tailored to priority industries; Create enablement and campaign-support assets such as vertical solution briefs, pitch decks, case studies, and talking points; Support demand generation and field marketing campaigns with verticalized content and insights; Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling

Requirements

5+ years of product marketing experience in B2B SaaS; 2+ years of experience in identity, authentication, fraud prevention, or adjacent industries; Experience owning product marketing for a solution portfolio or multiple related products; Proven ability to operate in both early-stage and scaling environments; Strong go-to-market execution skills, including launches, enablement, and asset development; Experience building sales enablement materials; Excellent storytelling, writing, and presentation skills; Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment; Bachelor’s degree required

Nice to have

Experience developing verticalized messaging or industry-specific GTM strategies; MBA or equivalent experience

Benefits

Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan; Modern Health for financial, mental, and physical wellness; 401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices); Unlimited Vacation and Flexible hours; Comprehensive medical benefits for you and your family; Emotional & Physical Wellness – Access to wellness services (EAP & Prove Well-Being Reimbursement); Bottomless snacks & beverages for certain office locations; Daily GrubHub stipend for lunch if coming into the office (US Offices); A great place to work and connect with other talented Provers