Product Design Manager - Entertainment

At TCC Global, we create innovative loyalty marketing solutions that drive customer engagement and strengthen brand loyalty for some of the world’s leading retailers. Our passionate team delivers exceptional results through precision execution, strong client partnerships, and seamless operational processes. The Reward Design Manager – Entertainment leads our reward design function for licensed premiums, driving innovative and engaging products from concept through to final production. This role combines strategic leadership, creative direction, and emerging AI-powered tools and workflows to enhance ideation, accelerate development, and deliver exceptional product outcomes.

Responsibilities

Lead, mentor, and develop a team of product designers; Provide clear creative direction, constructive feedback, and professional development support; Oversee resource allocation, workload prioritisation, and project planning across multiple concurrent projects; Drive development of innovative toy and licensed premium concepts using traditional design thinking, prototyping, and AI-assisted ideation tools; Collaborate with clients, stakeholders, and internal teams to interpret briefs and translate them into commercially viable product solutions; Ensure all product concepts align with brand objectives, market trends, safety standards, and manufacturing capabilities; Oversee creation of detailed 3D models, prototypes, and manufacturing-ready designs using CAD software and AI-enhanced design tools; Review and approve design outputs to ensure quality, functionality, innovation, and cost-effectiveness; Guide teams through the full product development lifecycle from ideation through to production; Champion the adoption of AI across reward design and development; Integrate AI-driven insights into product development strategies; Explore and implement AI-enabled tools for design visualisation, rapid prototyping, cost modelling, and product optimisation; Drive continuous learning and capability building within the team to utilise AI technologies; Partner closely with engineering, marketing, sourcing, packaging, and quality teams; Facilitate effective communication between departments and external stakeholders; Present concepts, product strategies, and design recommendations to senior leadership and clients; Oversee mock-up development, play testing, and user feedback sessions; Drive iterative design improvements informed by testing outcomes, stakeholder feedback, and market insights; Manage multiple projects simultaneously within a fast-paced, client-driven environment; Implement and improve design processes, workflows, and best practices; Oversee or contribute to packaging concept development, including the use of AI tools for rapid visual exploration and concept generation

Requirements

5+ years of experience in product design within licensed products, premiums, toys, or consumer goods; Creative and strategic leadership that embraces emerging technology, particularly AI, as a tool to enhance design innovation and team capability; Strong commercial awareness, with the ability to balance creativity, manufacturability, and market relevance in product development; Proactivity and flexible mindset to thrive in a fast-paced environment and confidently lead teams through evolving challenges and opportunities; Forward-thinking mindset with a passion for shaping innovative product development processes and bringing products successfully to market; Experience managing complex projects across multiple markets, ensuring delivery to timelines and quality standards; Excellent stakeholder management skills, with the ability to influence and collaborate across functions and regions; Strong understanding of AI tools and their practical application in concept development, design workflows, and operational efficiency; Strong communication, organisation, and problem-solving skills, with a proactive and results-driven approach; High level of accountability, adaptability, and resilience in a fast-paced environment; Fluent English

Nice to have

Italian (preferred but not mandatory); Experience in loyalty, licensed premiums, the toy industry, or related consumer product sectors will be highly regarded