Product Manager, Audience Products

The Product Manager, Audience Products owns Tunnl's audience portfolio end to end — the platform surfaces where audiences are discovered and built, the audiences themselves, and the distribution channels that get them to market. This is the senior product seat on the audience side of the platform, accountable for both the user experience and the commercial performance of Tunnl's audiences.

Responsibilities

Own end-to-end product lifecycle for audience-facing surfaces (Audience Explorer, Audience Builder, Manage Audiences, Audience Library, Halo Audience Platform); ensure surfaces are intuitive, searchable, scalable and aligned with how users discover and activate audiences; unblock engineering by driving decisions, resolving ambiguity, and aligning stakeholders; play a key role in sprint execution and planning; own ongoing health of all audiences including refreshes, deprecation and cleanup; decide which audiences to build, refresh, and sunset based on commercial demand, engagement data, and strategic positioning; define metadata standards for audience tables; coordinate with Strategic Research on National Omnibus Survey inputs; own product side of audience distribution to external marketplaces (StackAdapt, The Trade Desk); decide which audiences are distributed where; maintain naming conventions, pricing strategy inputs, and guardrails for marketplace audiences; track and assess audience performance including revenue, engagement, and activation rates; partner with Revenue and Partnerships to identify product changes; communicate across Product, Engineering, Revenue, and Partnerships; maintain documentation of audience definitions and best practices; enable internal teams to confidently position and use audiences

Requirements

5–7 years of product management experience; demonstrated ownership of a product area end to end, including lifecycle decisions and commercial outcomes; experience working with engineering teams in an agile environment, comfortable driving sprint planning, scoping, and prioritization; Bachelor's degree or equivalent practical experience; working understanding of the audience marketplace ecosystem, familiarity with DSPs (The Trade Desk, StackAdapt), data partners (LiveRamp), and how audiences are packaged, distributed, and activated downstream; comfortable with the mechanics of audience construction (segmentation logic, modeling, refresh cycles) and tradeoffs between audience quality, size, and commercial viability; strong commercial instincts; clear, concise written communication; comfortable making tradeoff decisions with incomplete information and defending them to stakeholders; data-fluent; skilled at unblocking engineering through decisive product ownership; operates with autonomy on owned scope; strong cross-functional collaborator; bias toward documentation and durable artifacts; commercially curious; comfortable owning both the strategic shape of the portfolio and the operational details; pragmatic about tradeoffs between platform polish and commercial impact

Nice to have

Exposure to data products, audience or segmentation tools, ad tech, or marketplace dynamics; portfolio that includes data products, audience or segmentation tools, ad tech, or marketplace platforms; familiarity with survey methodology or research-driven data products; exposure to political, advocacy, or issue-based advertising

Benefits

Friendly, welcoming, supportive culture with regular social and team events; comprehensive benefits with excellent medical, vision, and dental coverage; HSA and FSA options; employer-paid life insurance, short-term and long-term disability, voluntary additional coverage; flexible hybrid work policy; flexible paid vacation plus 80 hours of paid sick leave; 10 paid company holidays per year; 401(k) plan with 100% match up to 3%, plus 50% match up to 5%; cell phone reimbursement stipend; monthly parking or commuter stipend for VA-based employees