Product Marketing Manager, APAC

Sensor Tower is seeking a strategic and execution-driven Product Marketing Manager to join our APAC Marketing team. In this role, you will be the regional champion for Sensor Tower’s product positioning and messaging, tailored specifically for the APAC market (including Japan, Greater China, Korea, SEA, India, and Australia). You will bridge HQ’s product vision with local market realities by analyzing APAC-specific competitors, defining localized product positioning, and developing compelling, region-specific customer use cases that drive pipeline and revenue. As an internal product evangelist, you will ensure the APAC commercial team is immediately energized, educated, and equipped with the latest product releases and feature innovations.

Responsibilities

Tailor global product value propositions into localized messaging for APAC enterprises; Conduct deep competitive analysis against local/regional market research and data providers in APAC; Build actionable battlecards and positioning strategies for sales; Partner with regional sales and APAC marketing members to uncover, build, and showcase APAC-specific customer use cases, ROI stories, and localized collateral; Serve as the APAC product evangelist to champion HQ's product vision locally; Translate global product roadmaps and new feature releases into inspiring, value-driven rollouts for the commercial team; Deliver regular training and enablement sessions for regional Sales, BDR, and Account teams on localized objection handling, pitch framework execution, competitor battlecards, and APAC-specific deal support

Requirements

3+ years of Product Marketing experience in B2B SaaS, Mobile/AdTech, Gaming, or Data Analytics platforms; Demonstrated understanding of APAC business culture, go-to-market dynamics, and competitive market intelligence across key Asian markets; Exceptional ability to translate complex, data-heavy products into engaging, value-driven commercial stories; Natural communicator and presenter with strong cross-cultural skills; Self-starter mentality with the ability to manage priorities independently within a fast-paced, matrixed environment; English & Japanese business-level written and verbal proficiency; Valid work authorization and currently reside in Japan, Singapore, or China

Nice to have

Chinese (native or professional proficiency)

Benefits

Competitive compensation package with attractive annual salary and performance-based reviews; International work environment with cross-functional teams across APAC and the US; Career continuity and growth with hands-on ownership of high-impact regional projects