Product Marketing Manager

We are looking for a strategic and execution-driven Product Marketing Manager (m/f/d) to define how our AI robotics products are positioned and brought to market. You will shape our messaging, support go-to-market strategies, and enable Sales to close more effectively. In this role, you will connect the dots between product development, customer needs, and commercial success—translating technical capabilities into tangible value propositions and scalable growth initiatives. You will work cross-functionally with Product, Sales, and Engineering to lead product launches, develop compelling content, and generate insights from customer and market feedback. This role is key to sharpening our positioning in a competitive market and scaling our impact with enterprise customers.

Responsibilities

Define and refine product messaging and value propositions across use cases and buyer personas; Translate complex AI and robotics capabilities into clear narratives for technical and non-technical stakeholders; Develop tailored messaging for verticals, market segments, and key accounts; Lead product and feature launches end-to-end; Coordinate internal enablement and external rollout activities; Align launches with demand generation, campaigns, and press activities; Create and manage sales enablement materials (pitch decks, one-pagers, battle cards, ROI tools); Support Sales with training, objection handling, and demo narratives; Improve conversion and deal velocity by aligning with revenue teams; Develop product-focused content (solution briefs, white papers, competitive comparisons); Contribute to blog articles, newsletters, and product-related webinars; Shape thought leadership content; Conduct market research and competitor analysis; Capture feedback from the field; Monitor trends in robotics, logistics automation, and AI application domains; Define and track product marketing success metrics; Report on GTM performance and impact on pipeline and revenue; Support forecasting and planning with market and customer insights

Requirements

Completed studies in Business, Marketing, Engineering, or a related field; Several years of experience in B2B product marketing; Strong understanding of enterprise buyer journeys and complex value chains; Experience with launching and positioning technical products in B2B markets; Confident use of marketing tools such as HubSpot, Notion, Figma, or equivalents; Experience working cross-functionally with Product, Sales, and Engineering; Hands-on mentality with strategic thinking ability; Excellent communication skills in German and English; Structured, analytical, and customer-centric work style

Nice to have

Experience in tech, AI, SaaS, or industrial automation

Benefits

Wellpass (gym membership); Flexible working hours; Option to work from home when needed; A motivated team and an open corporate culture; Competitive compensation and excellent career development opportunities