Product Marketing Manager

M3 ( www.m3as.com ) is a leading provider of hospitality-specific software solutions, delivering cloud-based tools for hotel accounting, financial reporting, labor management, payroll, and business intelligence. Built by hoteliers for hoteliers, M3 empowers hotel owners, operators, and management companies to streamline back-office operations, reduce costs, gain real-time insights, and drive portfolio performance across thousands of properties in North America and beyond. Description Summary: The Product Marketing Manager will own M3’s product marketing strategy, ensuring our solutions are positioned effectively in the market, clearly differentiated, and communicated in a way that resonates with the hospitality industry. This role bridges product, sales, and marketing, taking responsibility for messaging, positioning, competitive intelligence, and go-to-market execution. The Manager will play a critical role in driving adoption, supporting revenue growth, and equipping our sales teams with the tools they need to win.

Responsibilities

Positioning & Messaging: Develop clear, compelling messaging and positioning for M3’s products, ensuring consistency across all channels and touchpoints; Go-to-Market Leadership: Own go-to-market strategy for product launches and feature releases, collaborating closely with product management, sales, and marketing; Sales Enablement: Build and deliver enablement tools, playbooks, and training that empower sales to effectively communicate value and close deals; Competitive Intelligence: Lead competitive research and analysis to inform positioning, pricing, and differentiation strategies; Customer & Market Insights: Partner with customer success and product teams to capture feedback, identify market trends, and translate insights into actionable strategies; Content Development: Oversee product marketing assets including pitch decks, one-pagers, case studies, website content, and thought leadership; Measure Impact: Collaborate with marketing and product management to establish and track product marketing campaign impact; Cross-Functional Collaboration: Ensure product strategy and messaging are aligned with customer needs and company goals

Requirements

5–7 years of experience in B2B SaaS marketing with significant product marketing focus; Strong background in positioning, messaging, and go-to-market strategy for complex products; Proven ability to collaborate with sales, product, and marketing teams in a fast-paced environment; Excellent communication, presentation, and storytelling skills

Nice to have

Hospitality or financial software experience is a plus