Product Marketing Manager

Serval is hiring a Product Marketing Manager to build and scale our sales enablement engine. Unlike traditional PMM roles that focus on blogs and webpages, this role sits directly on the critical path of revenue generation: helping Account Executives ramp faster, deliver stronger demos, and confidently communicate Serval's value in enterprise sales cycles. Customer perception of Serval is primarily shaped through conversations with our Sales team. A core responsibility of this role is translating complex AI capabilities into messaging, narratives, and enablement materials that AEs can quickly internalize. You'll build a scalable onboarding and everboarding curriculum as well as high-leverage assets such as discovery guides and cheatsheets that accelerate AE ramp time as we grow from 20 to 200 sellers and beyond. And because we build agentic AI, you'll be expected to use it: over time, this role evolves from hand-crafting every asset to designing the system that produces them, turning each feature we ship into ready-to-use enablement automatically.

Responsibilities

Build and scale the sales enablement program, including the onboarding curriculum, demo certification, objection handling, and competitive education; Improve sales ramp time and effectiveness by creating high-impact content such as one-pagers and cheatsheets, then turn your best assets into reusable templates and repeatable systems; Translate complex product capabilities into clear messaging, sales narratives, and customer-facing value propositions; Partner closely with Engineering and Sales leadership to ensure AEs are prepared to position and sell new capabilities effectively; Identify friction points in the sales process and build assets that help move deals forward; Listen to Gong calls regularly and design agentic AI workflows that mine those calls at scale; Prototype, deploy, and own an AI-powered enablement engine; Become the internal model for how a modern enablement function operates

Requirements

3+ years of product marketing experience at a high-growth B2B technology company, with sales enablement being a key component; Strong oral and written communication for various audiences, including technical content; Comfort using AI tools in daily workflow and genuine excitement about building agentic systems to scale output; Willingness to travel domestically to train AEs at other offices; Bachelor's required; High technical aptitude; Strong public speaking skills; Track record of working closely with Sales in B2B technology companies; Ability to distill complex ideas into clear one-pagers; Ability to learn quickly; Problem-solving mindset

Nice to have

Direct experience with AI tools or agentic systems

Benefits

Impact: Be a key player in shaping the success of our product and company; Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors; Culture: Join a culture that values innovation, ownership, accountability, and fun