Product Marketing Manager

GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk. We are looking for a high energy and proven cybersecurity Product Marketing Manager with experience in an information security company or B2B SaaS tech organization. This individual will work closely with subject matter experts and produce value-based messaging, content and collateral that effectively differentiates GuidePoint Security’s offerings in the market and facilitates sales efforts. This role will be part of the corporate marketing team and report to the Director of Product Marketing.

Responsibilities

Master storyteller – be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems; Drive thought leadership messaging & positioning for assigned offerings; Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision; Craft compelling Offer messages for use across marketing channels and activities; Lead content development and go to market strategy for new and existing offerings. This may include writing or reviewing marketing copy, writing web page copy, sales collateral, blogs, whitepapers and videos – and collaborating with various teams to ensure communication and goals are aligned; Conduct market and competitive analysis to better position services; Contribute to the company’s blog strategy and content creation; Manage our Digital Asset Management platform to ensure that every service area has updated and relevant content, and maintain source documents and materials in designated central repository

Requirements

3-5 years’ cybersecurity product marketing experience (must have previous Cybersecurity experience); Detail-oriented and organized multi-tasker who can execute multiple projects and initiatives simultaneously; Demonstrated success in value-based messaging and competitive positioning; Excellent written and verbal communication skills; Relevant subject matter expertise in the cybersecurity products, services and industry; Understanding of how a product/service is sold and the toolkit needed to enable sellers; Proven ability to influence cross-functional teams and work collaboratively

Nice to have

social media; various content types; support for digital marketing campaigns; ability to write web content

Benefits

Remote workforce primarily (U.S. based only); Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of employee premium and 70% for family plans) or High Deductible Health Plan with HSA (GuidePoint pays 100% of employee premiums and 75% for family plans, with HSA contribution $850 per employee annually / $1750 per family annually); Group Dental Insurance: GuidePoint pays 100% of employee premium and 75% of family plans; 12 corporate holidays and Flexible Time Off (FTO) program; Healthy mobile phone and home internet allowance; Eligibility for retirement plan after 2 months at open enrollment; Pet Benefit Option