Programmatic Specialist (Remote US)

Directive Consulting is a B2B performance marketing agency that uses Customer Generation to drive pipeline and revenue for brands, with services spanning Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy. The Programmatic Strategist is a client-facing, remote role responsible for day-to-day management of programmatic clients, including campaign builds, optimization, and reporting across all programmatic channels (Display, Native, Video, Audio, etc.). The role creates and manages custom client strategies and communicates with clients and internal stakeholders. The role can be performed 100% virtually from a home office, primarily using Zoom and Slack.

Responsibilities

Campaign Management: collaborate with internal teams to create media strategies aligned with client objectives; leverage first-party and third-party data for audience targeting and segmentation; develop and implement programmatic campaigns across DSPs such as DV360, The Trade Desk, and others; continuously monitor and optimize campaigns to achieve performance and pacing goals; generate and analyze performance reports with actionable insights and recommendations; quickly identify and resolve campaign performance and delivery issues; Team Collaboration: work closely with creative, analytics, and account teams to ensure cohesive campaign execution; Client Relationship Management: serve as primary point of contact for clients, providing regular updates on performance and strategy; present campaign plans, performance reports, and strategic recommendations to clients; Manage day-to-day programmatic clients, including campaign builds, optimization, and reporting across Display, Native, Video, Audio, and other programmatic channels; Create and manage custom client strategies and communicate with clients and internal stakeholders

Requirements

3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies; Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360; Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success; Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs; Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month; Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities; Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively; Reliable internet access and a professional background; Ability to remain stationary for extended periods and to observe and interpret written and/or verbal communication

Nice to have

B2B experience

Benefits

Medical, dental, and vision plans; disability and life insurance; 100% employer-paid plan for employee and 50% employer contribution for dependents; Mental health support: certified therapists through Spring Health and Headspace membership; Gympass; Unlimited PTO (2-week minimum); Paid company holidays; Birthday off; End of year recharge (closed December 24 - January 1); Paid parental leave; Traditional and Roth 401(k) with 3% company match; Annual bonus based on tenure; Annual anniversary trip with peers and executive leadership