Recruitment Campaign Marketing Manager - Global Growth Initiatives (12m FTC)

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As a global leader in infrastructure consulting, we're looking for a creative and strategic Recruitment Campaign Marketing Manager to develop and deliver impactful talent attraction campaigns supporting our global growth ambitions. Reporting to the Global Head of Strategic Recruitment , and working closely with our Global Strategic Marketing and Employer Brand teams, you will play a key role in positioning AECOM as an employer of choice. They will also be able to work on a tactical level and create content to deliver targeted, multi-channel paid and organic campaigns to attract the best talent into AECOM, demonstrating clear ROI along the way and leaving a repeatable campaign playbook for the business at the end of the term.

Responsibilities

Partnering with the Talent Acquisition teams, Marketing, Employer Brand and other key internal stakeholders to develop targeted messaging and content that positions AECOM as the employer of choice for professionals across our high growth sectors.; Implementing integrated marketing and communications activities to build strong prospect relationships as well as internal marketing initiatives to promote internal referrals and employee engagement.; The Recruitment Campaigns Lead will have a ‘can do’ attitude and be comfortable developing strategy as well as rolling their sleeves up to develop, write and roll out content.; Working with a dotted-line relationship to Marketing and Employer Brand to ensure all recruitment campaigns are consistent with AECOM’s employer value proposition, brand guidelines and global content calendar.; Delivering clear, measurable outcomes within a 12-month term, including documenting campaign learnings, templates and reporting for handover to the wider Talent Acquisition and Marketing teams.; Measurement (analytics and spend) is critical to ensure campaign performance. The candidate will be able to clearly demonstrate benefits and ROI of each campaign activity to wider business stakeholders to ensure spend (where necessary) is optimized.; Identifying the most effective digital/social media channels to promote specific job vacancies. The candidate will utilize SEO/PPC, strategic placements of online recruiting banners, email marketing and analytics to increase candidate traffic to our recruitment platforms.; Project management and content development of in-person and virtual recruitment events, utilizing our bespoke virtual careers fair platform.

Requirements

A relevant internationally recognized degree or specific industry qualification in Marketing, HR or TA is preferred.; Experience in an Employer Brand and/or Marketing role with experience in leading content creation and campaigns; A background in digital strategy and tactical digital marketing including writing and rolling out paid and organic social media, SEO (organic and PPC) development of campaign activity to aid lead generation, email marketing and CRM management.; Ability to show an appreciation of technology and digital advances and how AECOM can leverage Artificial Intelligence to underpin a best-in-class approach to candidate attraction.; Experience of utilizing Applicant Tracking and Customer Relationship Management systems to their full potential from a candidate attraction perspective.; Demonstrated ability to digest and use data to drive decisions making.; Champions and promotes diversity within the business and to the external market.; Ability to be “hands on” and lead by example.; Problem solving and solutions orientated person.; Ability to manage complex situations and work in high pressure situations.; Possess the experience, confidence, and presence to influence and engage TA, Marketing, HR and Operational leads.; Ability to work in the best interests of the business whilst remaining ethical and compliant, leading by example.