Regional Marketing Manager, Lab

At 3Shape, we are committed to leading digital dentistry and improving the lives of the people we serve. We are looking for a hands-on Regional Marketing Manager, Lab NA to develop, execute, and localize marketing strategies that support business growth, sales force effectiveness, and customer engagement within North America (NA). This role partners closely with the sales teams, Academy teams, and global marketing to ensure coordinated marketing execution and brand consistency, and strong customer engagement across the laboratory segment. This position follows a hybrid model requiring the ideal candidate to be able to commute to our New Jersey office.

Responsibilities

Support the development and execution of the annual marketing plan aligned with regional and global business objectives, with a dedicated focus on dental laboratory growth and digital workflow adoption; Adapt and execute global campaigns, sales assets, digital content, and event materials for the North American dental laboratory market; Support go-to-market strategies for new product launches, workflow solutions, service offerings, and strategic market initiatives; Monitor brand and business KPIs, assess tactical marketing execution, and leverage insights to recommend strategic improvements; Develop and execute integrated marketing programs that increase awareness, lead generation, customer retention, and technology adoption within dental laboratories; Partner with Academy teams to promote educational programs, workshops, webinars, and training initiatives that support customer success; Manage and maintain the social media presence for the Design Services team, including content planning, campaign execution, customer success stories, thought leadership, and performance reporting across relevant social channels; Collaborate with Design Services leadership and subject matter experts to develop engaging content that showcases case studies, workflow expertise, service capabilities, and customer outcomes

Requirements

3-5 years of experience in marketing, product marketing, or a related field; Proven experience developing and executing integrated marketing programs, customer engagement initiatives, and brand strategies within the North American market; Experience managing social media channels, content strategy, and digital engagement programs for business audiences; Understanding of the medical device regulatory environment; Strong communication and presentation skills with the ability to engage technical, commercial, and customer audiences; Ability to balance long-term strategic direction with practical implementation and execution; Willingness to travel to industry events, customer sites, and strategic partner meetings throughout North America; Strong project management skills with the ability to manage multiple priorities; Comfortable working in a fast-paced, evolving environment

Nice to have

Experience in the dental, dental laboratory, medical device, or healthcare technology industry preferred; Strong understanding of the dental laboratory ecosystem, including CAD/CAM workflows, digital dentistry, scanning technologies, restorative workflows, and laboratory production processes preferred

Benefits

Comprehensive medical benefits, 401k; A unique opportunity to work in a global, innovative MedTech company; A collaborative and international work environment; The chance to contribute to strategic partnerships that can transform digital dentistry practices; Bonus opportunity