Regional User Growth Manager

We are hiring a Regional User Growth Manager to join our Marketing team in São Paulo, Brazil! As our Regional User Growth Manager, you'll lead End-user Marketing strategy for Brazil, with direct accountability for marketing-sourced paid subscriber revenue. You'll own the full funnel of growth metrics, from acquisition, conversion and reactivation, across channels like Email, Push Notifications, In-App Pop-ups, and WhatsApp. Combining strong analytical thinking with local market insight, you'll partner closely with regional and global stakeholders to turn data into action, continuously optimizing how we reach and retain members in Brazil. In this role, you'll be the driving force behind regional growth campaigns, from strategy and forecasting through hands-on execution, while championing End-user Marketing in regional forums along with local stakeholders. If you're passionate about data-driven marketing, cross-functional collaboration, and finding creative ways to grow, we'd love to hear from you!

Responsibilities

Own the End-user Marketing strategy for the region, managing KPIs across acquisition, subscription, and churn, with a critical focus on unlocking growth opportunities at the country level; Develop comprehensive marketing plans, forecast the impact of new initiatives, and continuously optimize processes across the full funnel of channels (Email, Push, In-App, WhatsApp); Apply strong analytical skills to make data-driven decisions, balancing individual market demands against overall regional priorities and key client opportunities; Partner cross-functionally with local stakeholders (CS, WE, VM, CX) to drive visibility and alignment on Marketing initiatives, representing the BR User Growth team in regional meetings; Proactively identify local trends and competitive opportunities, benchmarking other companies' marketing initiatives and connecting business results back to your team's scope; Serve as the dedicated Project Manager for regional initiatives, owning end-to-end execution from planning through CRM campaign deployment, with rigorous QA and meticulous attention to detail; Manage the creation of regional marketing assets, partnering with the centralized Branding team on consistency, and taking a hands-on approach with tools like Canva and Figma (foundational HTML knowledge required for channel deployment) when needed; Champion innovation and experimentation, testing and validating hypotheses locally, and identifying what's worth scaling globally; Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues

Requirements

Use AI as a core part of how you work: fluent in Wellhub's Gemini toolset (Gemini App, Gems, Deep Research, NotebookLM, Gemini in Workspace, Workspace Studio) to accelerate campaign development, market research, and reporting; Comfortable building simple automations and coaching your team to do the same; Proven experience owning end-to-end marketing/growth strategy, ideally in a regional or multi-market CRM/lifecycle marketing context; Strong analytical skills: comfortable pulling and interpreting data to inform decisions, assess campaign/KPI performance and building solid reports; Excellent stakeholder management: able to build trust across cross-functional and senior audiences, resolve conflicts, and escalate when needed; Solid project management skills, with a detail-oriented, quality-first approach to running multiple campaigns and deadlines at once; Creative and resourceful: comfortable producing or directing marketing assets (Canva/Figma), with foundational HTML knowledge; A strong communicator, able to shift tone and depth for different audiences, from working teams to senior leadership, both in portuguese and english; A strategic thinker who connects data to business impact and can prioritize using frameworks like RICE; A collaborative, inclusive leader who builds psychological safety and invests in the growth of the people around them; Mandatory: prior experience leading end-to-end CRM/lifecycle marketing strategies across multiple markets, strong data-driven decision-making capabilities, and proficiency using AI tools

Nice to have

Experience applying AI to marketing analytics, competitive research, or campaign QA

Benefits

Wellhub Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources; Add up to three family members; Wellz emotional wellbeing program with individual therapy sessions (52 per year) and on-demand content; Health, dental, and life insurance; Flexible work with hybrid and remote options; Home office reimbursement; Flexible schedule; Paid time off; Paid parental leave; Career growth; Culture