Retention Marketing Specialist (Email & SMS)

The Retention Marketing Specialist (Email & SMS) will own the day-to-day execution and optimization of the brand’s email and SMS retention programs, with a primary focus on Klaviyo. This role is ideal for a hands-on retention marketer who combines strong lifecycle marketing experience with good visual judgment and an AI-native approach. While email and retention remain the core focus, the role also provides executional support across affiliate, influencer, and other day-to-day marketing initiatives as the brand’s DTC business continues to scale.

Responsibilities

Manage and execute ongoing email marketing campaigns within Klaviyo; Audit, refine, and optimize existing lifecycle flows including welcome, abandoned cart, post-purchase, win-back, and retention-focused automations; Develop segmentation and testing strategies to improve engagement, conversion, and overall email performance; Support campaigns around product launches, promotions, subscriptions, and key marketing initiatives; Own email execution end-to-end including campaign setup, copy, basic design, testing, QA, and deployment; Analyze customer and campaign performance to identify opportunities to improve retention, repeat purchase rate, and customer lifetime value; Develop strategies to convert one-time purchasers into recurring subscribers; Support and optimize the brand's Postscript SMS program; Coordinate email and SMS communications to create a cohesive customer lifecycle experience; Design and build polished, on-brand emails using existing brand guidelines and creative assets; Use Figma or similar design tools to support email creative and light digital marketing needs; Leverage AI tools to improve speed, quality, and efficiency of marketing execution; Provide executional and administrative support for affiliate and influencer marketing initiatives; Assist with creator outreach, product seeding, affiliate codes, and ongoing communication

Requirements

3+ years of experience in email marketing, lifecycle marketing, retention marketing, or similar e-commerce marketing role; Strong hands-on experience using Klaviyo; Experience managing and optimizing lifecycle flows, segmentation, campaigns, and retention initiatives; Experience owning email campaigns from setup through testing, QA, deployment, and performance analysis; Strong understanding of email and customer lifecycle marketing best practices; Ability to interpret marketing performance data and translate insights into practical recommendations; Strong copywriting skills; Good visual judgment and ability to create polished, on-brand email designs using established creative assets and brand guidelines; Comfortable using Klaviyo and SMS platforms such as Postscript; Ability to use AI tools such as Claude or similar platforms; Strong organizational skills and attention to detail; Ability to work independently; Comfortable collaborating with marketing leadership

Nice to have

Experience with e-commerce or DTC brands is strongly preferred; Experience with Postscript or similar SMS marketing platforms is preferred; Experience supporting subscription-focused marketing initiatives is preferred; Experience supporting affiliate or influencer marketing initiatives is a plus; Proficiency with Figma or similar digital design tools is strongly preferred; Photoshop, Illustrator, or broader digital design experience is a plus