Sales & Marketing Coordinator

Located on 12,000 acres in the heart of Virginia’s Blue Ridge Mountains, The Lodge at Primland, Auberge Collection is a majestic year-round mountain retreat with myriad outdoor adventure experiences. Guests can revel in the refined authenticity and natural beauty of the property, while enjoying luxury accommodations including cottages with sweeping vistas, Tree House suites, and a variety of rooms and suites located in the main Lodge. Resort amenities include the championship-caliber Highland Course, a full-service wellbeing retreat with an indoor pool and hot tub, state-of-the-art fitness center, theater, game room, a fully equipped observatory and an on-site astronomy team, an exceptional culinary program with five distinct farm-to-table experiences, and thrill-seeking outdoor adventure programming ranging from horseback riding to fly-fishing and beyond.

For more information, please visit auberge.com/primland

Follow The Lodge at Primland on Facebook and Instagram @PrimlandAuberge

Embark on a captivating journey as a Sales & Marketing Coordinator, where your role

transcends traditional boundaries to weave a narrative of luxury and distinction. In this

multifaceted position, you will be the architect of seamless synergy between sales and

marketing efforts, crafting a symphony of strategies that elevate our brand to new heights.

Your responsibilities encompass an array of tasks, from coordinating sales initiatives to

collaborating on sophisticated marketing campaigns that resonate with our guests. As the

steward of this harmonious blend, you'll play a pivotal role in shaping the narrative of our

resorts, ensuring that every aspect aligns with the pinnacle of excellence for an unforgettable

guest experience.

 Support the Area Director of Leisure Sales — assist with scheduling, correspondence,

reporting, account follow-up, and sales initiatives.

 Conduct site inspections — host property tours and Discovery visits on behalf of the

sales team, showcasing the hotel and its offerings.

 Coordinate reservations — assist with bookings, room requests, upgrades, special

arrangements, and reservation changes for the travel advisory segment.

 Maintain sales portals and account records — keep CRM, lead, commission, and client

information accurate and up to date.

 Track booking details — monitor rates, availability, booking status, and relevant

deadlines; share updates with the sales team.

 Coordinate with hotel departments — communicate guest preferences and

arrangements to Reservations, Front Office, Food & Beverage, and other teams.

 Support reporting and office operations — prepare activity reports, organize sales

documents, maintain promotional materials, and assist with scheduling and other

department needs.

 Ensure appropriate guest follow-up takes place in a timely and proper fashion, in

accordance with the standard operating procedures

Requirements

Demonstrates a genuine passion for serving guests and partners, with a warm,; responsive, and thoughtful approach.;  Excellent verbal, written, presentation, and interpersonal communications skills;  Strong attention to detail, ability to multi-task and manage time efficiently;  Demonstrated ability to work with and support cross-functional project teams;  Proficiency with Google Office, experience with CRM, hotel sales, and reservation; systems preferred.;  Bachelor’s degree or at least 2+ years of experience in luxury or design space with; experience in or an interest in social media management and marketing;  Strong understanding of a luxury brand and aesthetic