Senior Area Marketing Manager, Women’s Health - Southeast

The Sr. Area Marketing Manager, Women’s Health will develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests, UX offerings, and patient education tools to OBGYN, MFM, and GC providers and their patients. This is a unique opportunity to join a growing marketing team and create multi-channel campaigns for market-leading products that impact healthcare for millions of patients. This role reports to the Sr. Director, Women’s Health Area Marketing and will support a whole Sales area (e.g., West, Northeast, Southeast, or Central US) based on the candidate’s place of residence.

Responsibilities

Collaborate with other regional and HQ-based Marketing team members as well as Medical Affairs and Sales team members to develop and execute regional HCP programs, marketing campaigns and print and digital tools; Identify appropriate channels to deploy marketing messaging in the region; Customize content from existing marketing campaigns, programs, and materials as appropriate for the region; Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses; Manage logistical support for local speaker programs, regional conferences, and other regional HCP programs; Establish and maintain relationships with opinion leaders, external speakers, and medical associations in the region; Effectively manage marketing projects and timelines; Track ROI for regional marketing programs and campaigns; Gather and analyze quantitative and qualitative data to generate insights on customer needs / competitive landscape and evaluate effectiveness of marketing messaging; Work with Marketing Director on reporting regional insights to executive leadership and marketing peers; Partner with local Sales teams to develop customized marketing plans

Requirements

B.A. or B.S. degree required; Minimum of 3 years of professional experience in healthcare product marketing, product management, sales, medical affairs or strategic consulting; High integrity; Strong interpersonal skills; Project management including organization, attention to detail, and timeline tracking; Exposure to marketing products and services in healthcare, including synthesizing clinical information and composing concise promotional copy; Strong collaboration and leadership skills with cross-functional teams; Basic Microsoft Powerpoint skills; Strong written and verbal communication skills; Basic Microsoft Excel skills; Analytical, problem-solving mindset; Experience in gathering customer insights and translating insights into actionable plans

Nice to have

Advanced degree; Experience in life sciences, health technology, or diagnostics; Experience presenting technical content to lay and/or professional audiences; Familiarity with field marketing channels and tactics

Benefits

Comprehensive medical, dental, vision, life and disability plans; Free testing for employees and immediate families; Fertility care benefits; Pregnancy and baby bonding leave; 401k benefits; Commuter benefits; Generous employee referral program