Senior Associate, Commerce, Lebanon

The Senior Associate, Performance Commerce plays a key role in managing and optimizing retail media campaigns across leading e-commerce platforms, driving sales growth and improving advertising performance. Also, independently manage day-to-day campaign operations, take ownership of reporting and optimizations, proactively identify growth opportunities, and support the development of commerce media strategies aligned with clients' business objectives. Has a solid understanding of all biddable commerce platforms

Responsibilities

Manage and optimize retail media campaigns across leading e-commerce platforms; Independently manage campaign setup, execution, monitoring, and optimization; Implement best-in-class campaign structures and conduct regular optimizations aligned with client KPIs; Use commerce tools such as Pacvue and Helium 10 to identify opportunities and provide data-driven recommendations; Proactively identify performance challenges and implement corrective actions; Support account executives with regular optimizations and tips to improve account performance; Take full ownership of weekly, monthly, and quarterly performance reporting; Support the development and implementation of commerce media strategies aligned with client business objectives; Own the finance process for the client (PO, BO, invoicing); Act as day-to-day point of contact for client performance queries and campaign-related requests; Hold weekly and bi-weekly InTouch with partners to deliver new testing techniques

Requirements

1-3 years of experience within E-commerce, E-retail planning, and Amazon Ads; Good understanding of Search and Display advertising, including media planning, campaign execution, and optimization; Strong understanding of eCommerce landscape in MENA; Strong analytical skills and data-driven thinking; Strong organizational skills and ability to review/update processes/procedures; Good project management skills and works well within a team; Experience in using media measurement and analytics tools

Nice to have

Google Ads certification; Amazon Ads certification; Amazon and commerce training certified; Understanding of the MENA eCommerce landscape with an informed opinion on the space

Benefits

Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media and WPP networks; Employee resource groups; In-office events