Senior Associate, Digital

Bantam Communications is a public affairs firm that helps get advanced energy infrastructure built across the United States. We work with energy developers and other industry partners to build public support for projects, navigate local permitting challenges, and advocate for policies that make it easier to bring new energy infrastructure online. We're seeking a Senior Associate, Digital to run the digital execution of public affairs campaigns, from paid advertising and email outreach to organic content, landing pages, and performance analytics. The role reports to the Director of Communications, with a dotted line to the Director of Technology & Innovation for AI workflows and platform work. The ideal candidate already builds with AI in their day-to-day work, can carry several campaigns at once, reads performance data closely, and writes clearly enough that a client can act on recommendations. This is a full-time, exempt position with a annual salary hiring range of $75,000 to $85,000, determined by factors such as location, level, education, job-related knowledge, skills, and experience. Applicants should submit a cover letter, a resume, and two work samples: at least one tool, agent, or automation built with Claude for real campaign or marketing work, and a digital ad campaign planned, run, and optimized by the applicant.

Responsibilities

Build digital plans for project campaigns, choosing channels, audiences, and messages that build support among local residents, officials, and policymakers; Work with campaign managers to align each digital plan with campaign goals; Build, launch, and optimize paid campaigns across Meta (Facebook), Google (Search, YouTube, and Display), and StackAdapt, covering lead generation, awareness, geofencing, and search; Manage county- and town-level targeting, budgets, pacing, and bids across several projects at once; Build and maintain Claude agents and workflows for copy and creative variants, ad decks in Claude Design, campaign QA, and report generation; Review every AI output for accuracy and compliance before it reaches a client or goes live; Build and maintain ad landing pages and lead form integrations, and keep lead data clean and ready to hand off; Set up conversion tracking, pixels, and analytics; Analyze performance, including cost-per-lead, and refine targeting, creative, and spend; Maintain live dashboards and deliver campaign reports; Present findings and recommendations to clients; Develop and manage email campaigns, including drip campaigns, and track engagement metrics; Create and oversee monthly organic content calendars for each project and route them for approval through HeyOrca; Oversee community management, including Facebook comment moderation and escalation of threats or safety concerns per protocol; Manage ad accounts, page access, and partner permissions; Set up white label pages and 'paid for by' political disclaimers, track platform policy windows, and handle ad rejections and appeals; Support letter-of-support and advocacy campaigns, including Speak4 landing pages, RSVP and event promotion, and letter-of-support tracking

Requirements

3 to 5 years of experience planning and running paid digital campaigns for political, issue advocacy, public affairs, or agency clients; Hands-on experience building and optimizing campaigns in Meta Ads Manager and Google Ads, including targeting, budgets, and disclaimers; A track record of building with Claude in real campaign work, including agents, ad decks, and Claude Design projects; Experience building landing pages and connecting lead forms to a CRM or email platform; Experience setting up conversion tracking, pixels, UTMs, and web analytics (GA4 or similar); Ability to analyze campaign performance and present findings and recommendations clearly to clients; Experience building and managing email campaigns, including drip campaigns, and tracking open rates, click-through rates, and other engagement metrics; Experience creating organic content calendars and managing online communities, including comment moderation; Able to manage several concurrent campaigns independently in a remote environment, with proactive project-management hygiene; Bachelor's degree or equivalent practical experience; Must be currently authorized to work in the United States on a full-time basis

Nice to have

Subject-matter familiarity with renewable energy, advanced energy policy, or federal, state, and local infrastructure permitting processes, particularly in the utility-scale development context; Experience on campaigns about energy, infrastructure, land use, or local government decisions, and familiarity with community engagement and organized opposition dynamics in rural communities; Experience in a public affairs firm, political consulting firm, or campaign environment; Experience buying programmatic display, connected TV, and digital out-of-home, through StackAdapt or similar DSP; Experience with platform issue-ad authorization and political ad disclosure rules; AI-assisted creative production including familiarity with platform disclosure rules for AI-generated content in political and issue ads; Experience with NapoleonCat or similar moderation tools, Speak4, and HeyOrca; Experience building and sending email and texting programs in a platform such as Action Network, EveryAction/NGP VAN, Mailchimp, or HubSpot; Proficiency with project management tools such as monday.com

Benefits

Mission-driven culture; Fully remote, work-from-anywhere environment; Flexible PTO and paid company holidays; Employer-paid medical, dental, vision, life, AD&D, and disability insurance; Generous paid parental and medical leave; Wellness, mental health, and work-life support; 401(k) with employer match