Senior Associate, Media Optimization

The Senior Associate, Media Optimization is a core member of a dynamic, solutions-oriented team. The ideal candidate will have familiarity with optimization strategies to achieve the client’s media investment goals and drive budget growth. In this role, you will partner with other Programmatic and Artificial Intelligence (AI) experts to drive results for our clients. The Senior Associate, Media Optimization, plays a key role in transforming digital media investments into business outcomes. You will manage programmatic campaigns from beginning to end, including setup, QA, optimization, and reporting while delivering client investment goals and driving budget growth through exceptional performance.

Responsibilities

Plan the structure and take ownership of the setup of programmatic campaigns (ex. TTD, Xandr, DV360, Amazon); Manage all aspects of campaigns including campaign and creative setup, tracking, QA, proactive performance checks, optimizations, pacing, and profitability updates to ensure goals are met within team SLAs; Collaborate with internal teams to troubleshoot any creative, HTML tags, pixel-related, or verification-related issues; Work closely with all account teams to develop tagging strategies; Drive test and scale programs. Seek out new optimization tactics and knowledge and share them with the wider teams; Provide insights into your optimization approach and work with the account service team to turn data-backed actionable insights into recommendations that enhance client strategy; Act as a consultant to educate account teams on best practices for campaign setup, data collection, technology, and platform use; Complete requests in internal data management platforms; Discrepancy investigation and resolution; Work with your manager to meet the goals of the Media Optimization team and to fulfill the team strategy; Creation and implementation across the team of any new processes and procedures; Grow your knowledge of programmatic platforms such that you attain a detailed knowledge of all programmatic media practices utilized in the company within the first year of the role

Requirements

1+ years of experience working on biddable or programmatic platforms such as DV360, The Trade Desk, or Xandr; Experience with one or more ad servers (DCM, Sizmek, AdForm); Knowledge of HTML, XML, and JavaScript in an advertising context; Good understanding of the online ad industry, ad targeting and optimization through DSPs/SSPs; Passion and curiosity for advertising technology and artificial intelligence, eagerness to learn new tools (e.g., HTML, Big Query, and Python, etc.); Proficiency in technologies: Excel (Pivot Tables, VLOOKUP’s, etc.) is required; Strong analytical skills and an affinity for numbers is key; Excellent interpersonal and communication skills, the ability to clearly communicate your findings and solutions in both written and verbal; The ability to form strong relationships with internal/external teams; A self-starter attitude – not afraid to ask for help or volunteer with new ideas; Highly organized, including strong time management; Bachelor’s degree OR Associate's degree with at least 1 year of experience (including Internships) within the online advertising industry with a focus on trafficking and operations

Nice to have

Certification on DV360, The Trade Desk, or Xandr; Understanding of video and DOOH advertising and related metrics; Experience with Google Analytics

Benefits

Competitive medical; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events; Access to global WPP Media & WPP networks