Senior Associate, Media Planning

This role is part of the OpenMind Singapore team and the Senior Executive will be responsible for the execution of integrated media activity, building strong platform knowledge and supplier relationships, to autonomously deliver flawless testing and media plans, optimisation, and analysis. You will have experience running integrated campaigns for FMCG clients and be an excellent communicator, being able to clearly present campaigns to stakeholders. This role will be a key support and will report into the OpenMind Singapore Category Lead. The role is supported by a team of activation specialists, OpenMind leadership, and other Category leadership to draw from for inspiration and support.

Responsibilities

Develop and maintain strong relationships with clients and have a good understanding of our clients’ business; Drive the strategic approach on the account designed and delivered to meet client's business objectives and strategies both online (including e-commerce on platform) and offline; Delivers the always on, campaign and annual planning for the client; Manage all aspects of campaigns and day-to-day needs of the accounts, handling from briefing through reporting. It will include understanding of client's brief to communication planning, leading meetings with clients, setting viable objectives and KPIs, recommend/develop measurement methodology against all briefs, monitoring campaign progress and reporting; Work closely with our activation team to ensure our plans and strategy are delivering what we expected; Work with media partners across different platforms for ideation, negotiation and implementation as well as working with internal specialist resources and group resources; Contribute to OpenMind culture in the team – great people with clear goals, objectives, and development plans

Requirements

2 years+ of relevant work experience, in a reputed media agency environment; Experience in digital media planning and buying; Experience in offline or direct digital planning and buying is a must; Innovative thinker, charismatic and fun personality; Proven track record on the development and execution of media and digital strategies for clients; Ability to work successfully with teams, handling multiple projects and stakeholders and meeting tight deadlines under pressure; Demonstrated critical thinking and problem-solving abilities; Strong relationship building skills which include maintaining positive client relationships; Detailed oriented, strong negotiation skills and excellent written, verbal communication and presentation skills; Knowledge of Paid Social, Programmatic, Paid Search planning and buying and other digital channels

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events