Senior Associate, Paid Social

As the Senior Associate, Paid Social, you will be responsible for supporting and leading the day-to-day paid social campaign activities for assigned agency teams and clients. Working across major social platforms—including Meta Ads Manager (Facebook/Instagram), TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, and Snapchat—you will play a key role in campaign strategy execution, setup, audience targeting, pacing, ongoing optimization, and performance reporting. You are a proactive, detail-oriented team player who collaborates closely with Social Strategy, Creative, Ad Operations, and Analytics teams to ensure flawless execution. As a Senior Associate, you bring a strong sense of ownership and accountability, a deep understanding of social platform nuances, and a passion for mentoring junior team members (Paid Social Coordinators).

Responsibilities

Campaign Execution & Social Platform Management: Lead and assist with campaign setup, audience segmentation, pacing, budget shifts, and real-time optimizations across key paid social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat); Tracking & QA: Audit creative assets, copy, UTM parameter structures, and platform pixels/events prior to launch to ensure accurate tracking; provide clear specs and guidance to Ad Ops and Creative teams; Workflow & System Management: Accurately input, sync, and maintain campaign data in internal platforms and workflow tools, including Salesforce, Radia, and Datorama; ensure monthly campaign actualizations are completed on schedule; Pacing & Delivery Monitoring: Proactively monitor live campaign delivery, update internal campaign pacing trackers, troubleshoot performance anomalies, and ensure full budget delivery against client goals; Reporting & Performance Analysis: Compile performance data and actionable insights for weekly client reports, post-campaign wrap-ups, and Quarterly Business Reviews (QBRs), evaluating key metrics (CPA, ROAS, CPM, CTR, Conversions); Cross-Functional Collaboration: Maintain clear communication with internal media planners, social strategists, platform representatives, and client service teams to support tactical plan updates and campaign enhancements; Mentorship & Process Documentation: Mentor and guide Paid Social Coordinators, assist in developing standardized workflow documentation, and identify areas to streamline internal processes

Requirements

1–2 years of experience executing biddable paid social campaigns within an advertising agency or digital media environment; Proven hands-on proficiency navigating and managing campaigns within Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and Pinterest Ads Manager; Deep understanding of paid social KPIs, attribution models, custom/lookalike audience building, catalog sales (DPA), and pixel/CAPI implementation principles; Experience utilizing internal workflow management and reporting tools (Salesforce, Datorama, or similar dashboard platforms); Technical and analytical mindset with strong problem-solving skills and exceptional attention to detail; Excellent organizational and time management skills with the ability to handle multiple campaign priorities in a fast-paced environment; Strong written, verbal, and interpersonal communication skills with a collaborative, solution-oriented approach; High level of technical proficiency in Microsoft Office tools, specifically Excel (pivot tables, VLOOKUPs/XLOOKUPs) and PowerPoint

Nice to have

Official Social Platform Certifications (e.g., Meta Certified Media Buying Professional, TikTok Academy, LinkedIn Marketing Solutions Certification, Pinterest Academy); Post-secondary education in Media, Marketing, Advertising, or a related field; Experience with third-party social management and automation platforms (e.g., Smartly.io, Sprinklr, Skai/Kenshoo); Previous experience mentoring or coaching junior team members (Coordinators/Associates); Knowledge of the French language is an asset

Benefits

Access to global WPP Media & WPP networks; employee resource groups; frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events; competitive medical; group retirement plans; vision; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; hybrid work approach with teams in office around four days a week