Senior Associate, Partner Marketing, CN

We are hiring a hands-on Manager, Partner and Influencer Marketing to lead our creator and ecosystem strategy in the Greater China region. This role is designed for a "builder" who excels at outreach and partner acquisition, capable of opening doors within complex B2B environments.

Responsibilities

Source and scale a network of B2B-focused KOLs and KOCs across Xiaohongshu (RED), WeChat Channels, Douyin, Bilibili, YouTube and emerging B2B professional forums; Focus on "Human-Centric" storytelling to demystify complex products like FX transfers and AI billing; Identify and forge deep relationships with vertical industry media; Proactively scout and onboard upstream and downstream partners (e.g., technology providers, industry associations, and trade bodies) to build a robust B2B support network; Develop and manage a performance-based affiliate program; Act as a key liaison between global marketing teams, local sales leaders, and external partners; Utilize data-driven insights (Video View, CPR, CPE, Viral Post Rate, and Leads) to continuously refine ROI and lead capture frameworks

Requirements

5+ years in B2B marketing, influencer marketing, or partner management, preferably within the fintech, SaaS, or cross-border payment sectors; Deep hands-on experience with the China digital ecosystem (RedNote, Douyin, WeChat, Baidu) and a proven track record of driving business outcomes through influencer-led seeding and trust building; Demonstrated ability to manage multi-million RMB budgets and high-frequency event calendars with meticulous attention to detail and operational discipline; Proficiency in marketing automation tools, CRM systems (Salesforce preferred), and data analytics platforms (GA4, BI tools); Native-level Mandarin and professional-level English (written and verbal), with the ability to navigate complex stakeholder relationships across different cultural contexts

Nice to have

Existing relationships with B2B-focused creators, trade associations, or financial industry media partners in the Greater China region; Experience scaling B2B marketing programs across multiple Asian markets (e.g., Hong Kong, Singapore, or Southeast Asia); Comfortable working across time zones and translating global brand briefs into high-impact local activations