Senior Behavioral Experimentation Analyst

Help Transform Financial Wellness Through Data, Behavioral Science, and Experimentation. At Voya, we're reimagining how people engage with their financial future. We're seeking a curious, analytical, and innovative Senior Behavioral Experimentation Analyst to join our growing Behavioral Finance Research (Be-Fi) team. This role sits at the unique intersection of data analytics, behavioral science, and experimentation, helping us understand what drives meaningful financial decisions and how we can improve outcomes for millions of customers. You'll partner with researchers, product teams, marketers, and business leaders to design and evaluate behavioral and real-world experiments that influence behavior, improve engagement, and shape the future of financial wellness.

Responsibilities

Design and Execute Behavioral Experiments; Develop and analyze digital experimentation programs including A/B testing, RCTs, and quasi-experimental studies; Evaluate the effectiveness of behavioral interventions, messaging strategies, product features, and user experiences; Create and manage experiments using platforms such as Optimizely, VWO, and/or LaunchDarkly; Validate and QA testing environments and data collection processes throughout the research lifecycle; Analyze customer behavior and large-scale datasets to identify trends, opportunities, and areas for improvement; Apply statistical methods to determine what influences customer actions and decision-making; Deliver clear recommendations that drive measurable business and customer outcomes; Develop dashboards and reporting tools that track behavioral and business outcomes; Collaborate with Product, Data Science, Marketing, and Customer Experience teams; Contribute to industry-leading behavioral science research and thought leadership

Requirements

Bachelor's degree in Economics, Statistics, Data Science, Psychology, Behavioral Science, or another quantitative field; 2+ years of experience conducting data analysis, experimentation, research, or KPI reporting; Hands-on experience designing, running, or analyzing experiments, including A/B testing, RCTs, and similar methodologies; Experience working with large datasets and cloud-based data environments; Proficiency in tools such as R, SQL, SPSS, STATA, Tableau, Power BI; Experience using digital analytics platforms such as Google Analytics or Heap; Strong statistical reasoning and analytical problem-solving skills; Ability to communicate complex concepts and findings to both technical and non-technical audiences; Self-starter mentality with strong collaboration and stakeholder management skills

Nice to have

Experience analyzing financial, transactional, or customer behavior data; Coursework or professional experience in behavioral economics, behavioral science, consumer psychology, or related disciplines; Familiarity with machine learning, personalization models, or recommendation engines; Experience within fintech, financial services, digital products, or customer experience environments; Passion for improving financial wellness and helping customers achieve better financial outcomes

Benefits

Health, dental, vision and life insurance plans; 401(k) Savings plan with generous company matching contributions (up to 6%); Voya Retirement Plan – employer paid cash balance retirement plan (4%); Tuition reimbursement up to $5,250/year; Paid time off including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day; Paid volunteer time – 40 hours per calendar year; Incentive opportunities (annual cash incentives, sales incentives, and/or long-term incentives)