Senior Brand Manager

As the Senior Brand Manager focused on our pro audience, you’ll help define how we position the company, what we promise pros, and how that promise comes to life across every touchpoint. Reporting directly to the Director of Brand Strategy, you’ll set vision for major brand workstreams while shaping how the team and the company think about the pro side of our brand.

Responsibilities

Lead foundational workstreams to help roll out our new brand playbook, including defining pro positioning and content strategy, educating and training partner teams, and more — and refresh these artifacts as the market shifts and new learnings emerge; Identify high-leverage opportunities for the brand to drive growth on the pro side of our business, then translate them into clear creative briefs and strategic direction for internal and external creative partners; Own pro brand insights work that informs strategy — including audience deep dives, creative experimentation, competitive analysis, and brand health tracking — and turn findings into clear, actionable recommendations; Partner with channel owners across Marketing and Communications to translate pro brand strategy into an integrated content strategy and creative calendar that meets business and brand goals; Extend the brand’s influence beyond Marketing and Communications by building relationships with cross-functional partners in the product, service and sales organizations; create proactive moments to communicate brand vision and align company priorities to it; Lead brand support for AI-driven content, building prompts, skills, brand review systems, and other infrastructure that allows the brand to scale as content creation becomes more decentralized; Orchestrate brand strategy and creative work for tentpole moments, including campaign launches, product launches, and major events like our annual Pro Summit; Serve as a senior voice on the Brand Strategy team — setting standards, shaping how we work, and driving alignment with leadership and cross-functional stakeholders.

Requirements

6-8+ years of brand marketing experience, with a strong focus on brand strategy, positioning, and messaging; Experience defining and implementing brand strategy - including brand promises, positioning frameworks, playbooks, and messaging architecture; Experience setting brand vision and roadmap, not just managing executions - comfortable operating upstream of campaigns and influencing how the broader org thinks about brand; Experience designing and managing brand health measurement programs (brand tracking, awareness, perception, brand lift) and translating findings into clear strategic action; Strong creative judgment, including experience writing compelling creative briefs, providing strategic guidance to creative agencies and in-house studios, and partnering with creative teams to develop standout work; Experience designing and running creative experimentation programs that improve campaign performance and feed back into brand strategy; Analytical rigor — comfortable planning and executing research with the help of internal or external research partners. Adept at synthesizing quantitative and qualitative data into insights, recommendations, and business cases

Nice to have

Experience marketing to SMBs