Senior Channel Partnerships Manager, GTM

BetterUp is building its Channel partnership motion from the ground up, starting with strategic technology partners such as Workday, SAP, Microsoft, and Google. This role is responsible for building that function from the ground up and turning partner strategy, processes, and relationships into a repeatable go-to-market motion that drives the pipeline. This is a backfill role reporting to the SVP, Channel Partnerships. Hybrid expectation: work from the local office at least 2 days per week (or 8 days per month), with travel up to 25% for client engagements. Remote candidates not located near a hub must travel up to 50% of the time. The base salary range is $160,000 – $200,000 USD for New York City and San Francisco, and $144,000 – $180,000 USD for all other US locations.

Responsibilities

Own strategic partnerships across HCM platforms, technology platforms, consulting firms, and global systems integrators, from origination through launch; Build the partner program from the ground up, including partner selection criteria, engagement processes, and operating structure; Build executive relationships with partner leadership focused on long-term business value; Define joint business plans with measurable goals for pipeline, revenue, and market expansion; Lead go-to-market planning for new product launches into the partner ecosystem and build co-sell motions; Work with Sales to embed partners into account planning and strategic pursuits; Work with Marketing and Product Marketing on joint messaging, case studies, and campaign assets; Build partner enablement programs so partner sales teams can represent BetterUp accurately and confidently; Run recurring partner operating cadences, including executive business reviews and quarterly planning; Surface partner feedback and ecosystem trends to leadership on a regular basis; Partner with Product, Customer Success, Legal, and Finance to resolve partner issues and translate partner input into product and GTM decisions; Define and track partner health metrics, including partner-sourced pipeline, partner-influenced revenue, and executive engagement

Requirements

6+ years of experience managing technology partnerships or channel go-to-market motions; Experience building and managing relationships with senior and C-level executives at partner companies; Experience launching partner go-to-market programs, including co-sell motions and joint account planning; Experience working cross-functionally across sales, marketing, product, and operations; Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage; Transforms core business processes through strategic AI integration (e.g., marketing automation, sales intelligence, operations efficiency)

Nice to have

Experience partnering with major technology platforms (e.g., Google, Microsoft, Workday, SAP); Experience in the HR technology or workforce transformation space; Experience building partner enablement programs from the ground up

Benefits

Access to BetterUp coaching for you and one friend or family member; A competitive compensation plan with opportunity for advancement; Medical, dental, and vision insurance; Flexible paid time off; All federal/statutory holidays observed; 4 BetterUp Inner Workdays; 5 Volunteer Days; Learning and Development stipend; Company wide Summer & Winter breaks; Year-round charitable contribution of your choice on behalf of BetterUp; 401(k) self contribution