Senior CRM Manager (FTC)

Bark is an online services marketplace connecting customers with professionals across over 1,000 categories. We have an opportunity for a dynamic and experienced Senior CRM Manager to join Bark and help deliver a transformative new experience for professionals using Bark to grow their client reach. Reporting directly into the Lead CRM Manager, you will join a CRM team of four and play a senior leadership role within the team. Your time will be split between leading CRM strategy, delivering key projects end-to-end, and managing a CRM Executive who will support on priority workstreams and campaign execution. The Senior CRM Manager will be responsible for delivering a range of CRM projects focused on driving successful activation, engagement and retention of professionals through subscription products, quality content and best-in-class lifecycle communications. A key part of the role will also be owning the go-to-market CRM strategy for a new product in a new market, working closely with Commercial, Product, Analytics and Marketing teams.

Responsibilities

Plan, collaborate and lead on key CRM projects across our professional subscription products.; Manage and support a CRM Executive, helping them deliver against key projects while developing their CRM skills and executional excellence.; Deliver a range of cross-channel professional trigger and lifecycle communications, using data-driven insights to develop campaigns that encourage repeat use of Bark.; Lead the CRM go-to-market strategy for new product launches and new market opportunities.; Proactively identify and define opportunities for growth based on customer insight, commercial awareness and competitor analysis.; Create relevant marketing content that responds to customer needs, supports upsell and cross-sell opportunities, builds brand affinity and aids retention.; Devise and own test-and-learn plans across a range of lifecycles and campaigns, developing strategies to hit KPIs.; Use our CRM platform, Iterable, to its fullest extent, including dynamic content, personalisation, automation canvases, segmentation and testing tools.; Plan and manage the delivery of CRM campaigns across email, SMS, chameleon (on platform messaging) and push channels across multiple geographies.; Use AI tools, including Claude, MCP and relevant connectors, to improve the efficiency and quality of CRM execution, analysis and campaign development, including building skills and automations that support email creation, reporting and ongoing process improvement.

Requirements

6+ years’ experience within a CRM role with Strong experience using CRM/ESP platforms similar to Iterable or Braze.; Proactive and autonomous across a broad range of CRM tasks and projects.; Strong CRM leadership skills, with the ability to operate as a senior member of a small, high-performing team.; Hands-on experience planning and delivering complex multi-channel CRM lifecycle automation, including dynamic content and personalisation.; Proven experience owning test-and-learn programmes and campaigns.; Strong experience using data visualisation tools to make decisions and recommendations.; Strong prioritisation skills, work ethic, accountability and ownership.; Understanding of best practice with regards to email and deliverability.; Comfortable using AI tools such as Claude to improve ways of working, speed up execution, support analysis and identify opportunities for process improvement.; Curious and proactive in exploring new technology, tools and workflows that can improve CRM team performance.