Senior Demand Generation Manager

Great Question is the all-in-one AI customer research platform for understanding your customers. This role owns one number: SQLs. You'll own the demand engine that generates a predictable stream of high-intent leads, and you'll be accountable for their quality through to Sales Qualified Lead (SQL).

Responsibilities

Own SQL attainment — building the demand engine that consistently delivers qualified opportunities; Own channel strategy — deciding where the next dollar and the next hour should go across organic search, AI search, content, gated assets, referrals, directories, events and paid acquisition; Own execution at scale — leveraging contractors, automation and AI to execute more programs than a traditional one-person demand generation team could; Build and execute demand generation programs across organic search, AI search, content, partnerships, gated assets, referrals, directories, events and paid acquisition; Take product marketing assets and messaging and turn them into repeatable lead-generation systems—gating content, distributing it through the right channels, repurposing it for social, newsletters and AI search, and continuously improving performance; Segment and target the practitioner audiences we sell to—researchers, designers and product managers; Partner closely with Product Marketing to move quickly from hypothesis → launch → measurement → iteration; Work alongside our Growth Lead and GTM Engineer to build AI-assisted workflows for enrichment, personalization, content production, routing and automation so execution scales without linear headcount; Measure the funnel rigorously—MQL → SQL → SQO conversion, cost per qualified lead and channel ROI—and make data-driven decisions about where to invest, where to optimise and what to stop

Requirements

5–8 years in B2B demand generation or growth marketing, ideally within SaaS; You've personally owned a pipeline, SQL or qualified lead target—and delivered against it; You think in revenue, conversion rates and pipeline, not marketing vanity metrics; You've built and operated multi-channel demand programs end to end, continuously improving performance based on data; You're AI-native in practice—you've built workflows where AI materially increased output or reduced execution time, and you can explain exactly what changed; Strong channel judgment—you know where to double down, where to experiment and where to stop investing; Comfortable operating in a lean environment where success comes from systems, contractors and automation rather than building a large team; Strong cross-functional communication and the ability to align Product Marketing, Sales and Operations around shared outcomes

Nice to have

Experience building marketing automation systems using tools such as HubSpot, Cargo, Ahrefs or Smartlead; Experience marketing technical products to practitioner audiences such as UX Researchers, Designers or Product Managers

Benefits

A culture of customer obsession and curiosity; Opportunity to shape and scale a critical business function; Remote-first culture with high trust and high autonomy; Annual team retreats and virtual events; Opportunity to work on cutting-edge AI integrations that matter; Competitive compensation & equity; Generous PTO, health benefits, and learning stipend