Senior Digital Advertising Strategist

Pattern accelerates hundreds of global brands across 60+ marketplaces — Amazon, TikTok Shop, Zalando, eBay, and more powered by 66T+ data points and our own AI-driven technology. We're looking for a Senior Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine.

Responsibilities

Own the end-to-end advertising strategy for 3-5 brand partners - the only Ads Strategist on each account - working alongside colleagues across Brand Management, Merchandising, SEO, Creative, Marketplace Expansion and more as one united front focused on driving revenue for our brand partners; Deliver strategic pitches that shape a brand partner's broader brand-building strategy - right down to growing organic rank at the keyword level for long-term, sustainable growth; Run and optimise paid media across Amazon Ads, Amazon DSP, and EU marketplaces like TikTok Shop, eBay, Zalando and Allegro; Ensure the best possible execution through AI and automation - from budget pacing to testing and scaling keywords, bids, audiences, placements and creative, and spotting the next move through keyword research and competitive analysis; Tell the performance story through clear, narrative-led monthly and quarterly reporting - translating the numbers into what they mean for a brand partner's strategy

Requirements

2:1/1st degree; Hands-on experience in Search or Performance Marketing, ideally agency or ecommerce environment both welcome; Proven track record executing campaigns across Amazon Ads, Google Ads or programmatic; Strong analytical mindset with the ability to turn performance data into clear insights and actions; Proficiency in Excel, Data Visualisation, Google Analytics, and other tools used to analyse and interpret campaign performance; Excellent verbal and written communication skills, able to simplify complex topics for clients and internal teams; Natural curiosity and strong critical thinking — you question assumptions and spot patterns; Genuine excitement about AI and automation as tools that expand your remit, not something to be wary of; Game Changers mindset; Data Fanatics mindset; Partner Obsessed mindset; Team of Doers mindset

Nice to have

Experience with Meta, TikTok and EU marketplaces are a plus; Experience with retail or ecommerce brands is highly desirable

Benefits

Competitive salary; RSUs (Restricted Stock Units); Hybrid working (3 days a week in the office); Private Medical Insurance + gym discounts; Free breakfast and snacks in the office; Enhanced Pension Scheme; Cycle to work scheme; Enhanced Maternity and Paternity leave and pay; Regular company socials; Nursery Scheme