Senior Digital Marketing Manager

We're partnering with a prominent London-based charity delivering a vital frontline service to people across the capital. The organisation is looking for a Senior Digital Marketing Manager to lead its digital function, manage and develop a growing team, and strengthen how its online channels engage audiences and generate income. This is a broad, hands-on role with immediate ownership of the next phase of the charity's website redevelopment. You'll improve user journeys and online conversion, turn existing insight into a measurable action plan and build a more connected approach across web, content, email, social and paid media. You'll bring clarity and momentum to an evolving function, combining strategic direction with the willingness to get close to delivery.

Responsibilities

Lead the charity's digital function and manage/develop a growing team; Strengthen online channels to engage audiences and generate income; Take ownership of the next phase of the charity's website redevelopment; Improve user journeys and online conversion; Turn existing insight into a measurable action plan; Build a more connected approach across web, content, email, social and paid media.

Requirements

Broad digital marketing experience spanning websites, content, email, audience journeys, analytics and ideally paid media; A track record of leading website improvement, with a strong understanding of UX, conversion optimisation and content strategy; The ability to turn data and insight into practical action, meaningful KPIs and measurable improvements in performance; Experience leading and developing people, while providing clear priorities and direction within a changing environment; Strong stakeholder and agency-management skills, with the confidence to translate digital complexity and drive delivery across teams.

Nice to have

Paid media